实现价值共创的C2B数智定制协同治理路径研究  

A Study of the Collaborative Governance Path of C2B Digital Intelligent Customization for Realizing Value Co-creation

作　　者：孟炯 田雪 郭春霞 Meng Jiong;Tian Xue;Guo Chunxid(School of Business Administration;School of Mathematics and Statistics,Chongqing Technology and Business University)

机构地区：[1]重庆工商大学工商管理学院 [2]重庆工商大学数学与统计学院

出　　处：《南开管理评论》2024年第6期62-73,共12页Nankai Business Review

基　　金：重庆市自然科学基金面上项目(CSTB2024NSCQ-MSX1287);重庆英才创新领军人才支持计划项目(CSTC2021YCJH-BGZXM0140);成渝地区双城经济圈建设科技创新专项项目(KJCX2020033)资助。

摘　　要：本文以酷特“三步走”转型战略为研究案例,基于协同治理理论,探索实现价值共创的C2B数智定制协同治理路径,研究发现:随着协同治理目标沿“工厂供需匹配→供应链动态竞合→生态协作共生”动态迁移,企业随之动态匹配“大数据库联结赋能的C2B数智定制内容协同治理模式→大数据链联动赋能的C2B数智定制关系协同治理模式→大数据网联盟赋能的C2B数智定制观念协同治理模式”以促进协同治理能力跃升,进而推动“工厂联结价值共创→供应链联动价值共创→生态联盟价值共创”渐次实现;价值共创实现经历了从工厂到供应链由“点”向“链”迭代、再到生态由“链”向“网”迭代;价值共创的实现和迭代驱动C2B数智定制沿“深度→广度→可持续度”继起性拓展。本研究对丰富协同治理理论、促进数实融合具有重要理论与实践意义。The report of the 20th Party Congress pointed out that it is necessary to accelerate the development of the digital economy and promote the deep integration of the digital economy with the real economy.The successful implementation of C2B digital intelligent customization by Kutesmart has explored the path for the implementation of the Party central committee's"digital-substantive integration"strategy.For the research topic of C2B digital intelligent customization transformation,collaborative governance provides a suitable theoretical perspective.For this reason,the collaborative governance path of C2B digital intelligent customization for realizing value co-creation has become the focus of researchers.This paper selects the C2B digital intelligent customization practiced by Kutesmart for single-case exploration,which is located at"how C2B digital intelligent customization uses big data to empower collaborative governance for promoting value co-creation",and the research focuses on three aspects.Firstly,how to innovate the collaborative governance mode of C2B digital intelligent customization empowered by big data.Secondly,how to construct a model of collaborative governance process model for realizing value co-creation.Third,how to examine the linkages among big data empowerment,collaborative governance,and value co-creation in C2B digital intelligent customization model,and then open the big data-driven black box of C2B digital intelligent customization.The main research conclusions drawn in this paper are as follows.First,in the stage of factory transformation,enterprises aim for matching factory supply and demand,and innovate the C2B digital intelligent customization content collaborative governance model empowered by big database connection,which can enhance the content collaborative governance capability,thus effectively regulating the content imbalance between demand and supply and promoting the factory connection value co-creation.Second,in the supply chain transformation stage,enterprises aim for dynamic

关 键 词：大数据赋能 C2B数智定制 协同治理 价值共创 

分 类 号：F426.86[经济管理—产业经济] F49F274