体育大数据在马拉松赛事运营中的应用  

Application of Sports Big Data in the Operation of Marathon Events

作　　者：赵冉冉 ZHAO Ranran(Ludong University,Yantai,Shandong Province,264025 China)

机构地区：[1]鲁东大学,山东烟台264025

出　　处：《当代体育科技》2024年第27期87-89,共3页Contemporary Sports Technology

摘　　要：随着信息化时代的快速发展,大数据技术在各行各业得到了广泛应用,体育领域尤其是马拉松赛事运营也不例外。该文旨在探讨体育大数据在马拉松赛事运营中的多方面应用,包括赛事策划与规划、赛事宣传与推广、赛事报名与资格审查、赛事执行与监控等。大数据能够促进赛事管理的精细化,助力个性化训练与策略优化;精准市场营销,增强赞助合作;优化观众体验,提供沉浸式观赛;促进城市经济发展,提升城市形象。大数据的应用为马拉松赛事的可持续发展与城市繁荣提供了有力支持。该文通过对体育大数据的深入剖析和应用实践,旨在为马拉松赛事的可持续发展提供有益的思考和借鉴,并提供全方位的赛事服务,保证赛事顺利进行,提升赛事体验。With the rapid development of the information age,big data technology has been widely used in all walks of life,and the sports field,particularly in Marathon event operations,is no exception.This article aims to explore the multifaceted applications of Sports big data in Marathon operations,including event planning,promotion,registration and qualification review,execution,and monitoring.big data has promoted the refinement of event management,supporting personalized training and strategy optimization;Enabled precise marketing,strengthened sponsorship collaborations;optimized audience experiences,and provided an immersive viewing environment;promoted urban economic development and enhanced the city's image.The application of big data has provided strong support for the sustainable development of Marathon events and urban prosperity.Through an in-depth analysis and practical application of Sports big data,this article aims to provide valuable insights and references for the sustainable development of Marathon events,achieve comprehensive event services,ensure smooth execution,and enhance the event experience.

关 键 词：体育大数据 马拉松 赛事运营 赛事数据 

分 类 号：G8[文化科学—体育学]