民俗节庆旅游的转化与发展研究——以溱潼会船节为例  

Transformation and Development of Folk Festival Tourism:A Case Study of Qintong Boat Festival

作　　者：叶设玲 梁峰[1] 牛文蕾 Ye Sheling;Liang Feng;Niu Wenlei(Wuxi Institute of Technology,Wuxi 214121,China)

机构地区：[1]无锡职业技术学院,江苏无锡214121

出　　处：《无锡商业职业技术学院学报》2024年第4期75-79,共5页Journal of Wuxi Vocational Institute of Commerce

基　　金：2023年度江苏高校“青蓝工程”项目。

摘　　要：作为传统文化与旅游融合的产物,民俗节庆旅游不仅对文化传承有着重要的价值,同时也能带动地方知名度提升和旅游业发展。基于对第十届至第十六届溱潼会船节旅游活动主题与内容的分析,归纳总结其活动理念、活动内容的创造性转化经验,提出以品牌、体验与特色为核心的民俗节庆旅游创新性发展路径,推进民俗节庆旅游高质量发展。As a product of the integration of traditional culture and tourism,folk festival tourism not only has important value for cultural inheritance,but also can promote local popularity and tourism development.Based on the analysis of the theme and content of tourism activities from the 10th to 16th Qintong Boat Festival,this paper summarizes the creative transformation experience of the activity concepts and content,and proposes an innovative development path for folk festival tourism centered around branding,experiences,and distinctive features,to promote high-quality development of folk festival tourism.

关 键 词：民俗节庆旅游 创新性发展 溱潼会船节 

分 类 号：F592.7[经济管理—旅游管理]