数字社会商业监控的兴起、社会影响及应对路径  

The Rise, Social Impact and Countermeasures ofCommercial Surveillance in Digital Society

作　　者：张舒 ZHANG Shu

机构地区：[1]河南省社会科学院人口与社会发展研究所,451464

出　　处：《国外社会科学前沿》2024年第7期70-82,共13页JOURNAL OF INTERNATIONAL SOCIAL SCIENCES

基　　金：河南省社会科学院2024年度基本科研费项目(24E142)的阶段性成果。

摘　　要：数字技术促进了监视功能的强化和扩展,商业监视借势兴起,并对社会生活产生了巨大影响。商业监控通过“幸福诱惑”来改变人们的生活方式,待到人们无可选择,再进行更加直接的生活剥削与压制。与此同时,个体失去隐私控制的边界,数字技术使人陷入数据的权力不对等和个体化的困境中。研究认为可以从个人、社会、国家三个层面,寻找破解数字困境的出路,包括:注重培养个人的基本数字素养以引导民众形成健康的数字生活理念;坚持以国家为主导,建立多元主体参与的社会监管体系,以此限制企业对数据的霸权;不断完善法治建设,规范数字市场,推进良性可持续数字社会建设。Digital technology promotes the strengthening and expansion of monitoring functions,and commercial monitoring takes advantage of the rise,and has a great impact on social life.Commercial surveillance changes people's way of life through"happiness temptation",until people have no choice,and then more direct life exploitation and repression.At the same time,individuals lose the boundaries of privacy control,and digital technology makes people fall into the dilemma of unequal power and individuation of data.The research suggests that solutions to the digital dilemma can be found from three aspects:personal,social and national,including:focusing on the cultivation of personal basic digital literacy to guide people to form a healthy digital life concept;Adhere to the country as the leading,the establishment of multi-subject participation of social supervision system,in order to limit the enterprise hegemony over data;We will continue to improve the legal system,standardize the digital market,and promote the building of a benign and sustainable digital society.

关 键 词：数字社会 商业监控 社会治理 数据殖民主义 

分 类 号：C91[经济管理] F49[社会学]