国际电商贸易中生物技术产品的竞争力分析  

Analysis of the Competitiveness of Biotechnology Products in International E-commerce Trade

作　　者：林道汛 Lin Daoxun(International Business College,Hainan College of Foreign Studies,Wenchang,571300)

机构地区：[1]海南外国语职业学院国际商务学院,文昌571300

出　　处：《分子植物育种》2024年第20期6944-6949,共6页Molecular Plant Breeding

基　　金：2024年度海南省高等学校教育教学改革研究项目(Hnjg2024-218)资助。

摘　　要：在全球化经济的大背景下,国际电商贸易已经成为推动各行各业,特别是高科技产品如生物技术产品的主要力量。本研究对生物技术产品进行了分类,并分析了这些产品在全球市场的需求动态和发展趋势。在电商平台运营模式方面,本研究评估了不同类型的电商平台如何适应生物技术产品的特殊需求。通过深入分析具体案例,本研究进一步探讨了企业如何通过电商平台增强或削弱其产品的竞争力。本研究还提出了一系列策略建议,旨在帮助企业和政策制定者优化电商环境下的竞争力,并预测生物技术产品在国际电商领域的未来发展趋势,这对于理解和利用电商平台的潜力以推动生物技术产品的国际贸易具有重要的理论和实践意义。In the context of a globalized economy,international e-commerce trade has become the main driving force for various industries,especially high-tech products such as biotechnology products.This study classified biotechnology products and analyzed the demand dynamics and development trends of these products in the global market.In terms of operating models for e-commerce platforms,this study evaluates how different types of e-commerce platforms can adapt to the special needs of biotechnology products.Through in-depth analysis of specific cases,this study further explores how enterprises can enhance or weaken the competitiveness of their products through e-commerce platforms.This study also proposes a series of strategic recommendations aimed at helping businesses and policymakers optimize their competitiveness in the e-commerce environment,and predicts the future development trends of biotechnology products in the international e-commerce field.This has important theoretical and practical significance for understanding and utilizing the potential of e-commerce platforms to promote international trade of biotechnology products.

关 键 词：生物技术产品 电商平台 国际贸易 市场环境 运营策略 

分 类 号：F713.36[经济管理—产业经济] F742