基于SWOT的涉核舆情事件分析及核能公众沟通优化研究  

Research Nuclear Public Opinion Events and Optimization of Nuclear Public Communication based on SWOT

作　　者：雷少娟 刘新华 王承智 汪萍 Lei Shaojuan;Liu Xinhua;Wang Chengzhi;Wang Ping(Nuclear and Radiation Safety Center,MEE,Beijing 100082,China)

机构地区：[1]生态环境部核与辐射安全中心,北京100082

出　　处：《核安全》2024年第5期117-124,共8页Nuclear Safety

摘　　要：核能公众沟通是核能发展的重要课题之一,公众在涉核舆情事件中的观点情绪既能够反映公众对核能的态度,同时也能反映出我国核能公众沟通工作的效果和问题。本文通过梳理近几年来发生的涉核舆情事件,系统总结涉核舆情事件的发生原因,将舆情事件划分为五大类型;运用SWOT分析法对18起涉核舆情事件发展过程中的舆情管理和公众观点进行综合分析,建立涉核舆情的SWOT分析模型;基于分析结果给出了涉核舆情管理和核能公众沟通的建议。Public communication in nuclear energy is one of the important topics in the development of nuclear energy.The public’s views and emotions in nuclear public opinion events can not only reflect the public’s attitude towards nuclear energy,but also reflect the effectiveness and problems of China’s nuclear energy public communication work.By sorting out the nuclear public opinion events that have occurred in recent years and systematically summarizing the causes of nuclear public opinion events,public opinion events are divided into five major types;Using the SWOT analysis method to comprehensively analyze the public opinion management and public perspectives during the development process of 18 nuclear public opinion events,establish a SWOT analysis model for nuclear public opinion;Based on the analysis results,suggestions for nuclear public opinion management and nuclear public communication were provided.

关 键 词：涉核舆情 SWOT分析 核能公众沟通 

分 类 号：F426[经济管理—产业经济] TL48[核科学技术—核技术及应用]