数字时代非遗的创造性转化和创新性发展审思  

Reflections on Creative Transformation and Innovative Development of Intangible Cultural Heritage in the Digital Age

作　　者：常国毅 马知遥[2,3] Chang Guoyi;Ma Zhiyao

机构地区：[1]天津大学马克思主义学院,天津300350 [2]天津大学建筑文化遗产传承信息技术文化和旅游部重点实验室,天津300072 [3]天津大学国际教育学院,天津300072

出　　处：《新疆社会科学》2024年第5期136-146,182,共12页Social Sciences in Xinjiang

基　　金：国家社科基金重点项目“长城国家文化公园价值研究和数字再现”(21AZD155);教育部人文社科重点研究基地重大项目“京津冀协同发展与非遗区域整体性保护研究”(22JJD850010)的阶段性成果。

摘　　要：非遗的创造性转化和创新性发展能有效推进活态传承,非遗处于数字时代是不可回避的现实问题。文化基因的数字呈现、时空流变的数字重构、审美体验的数字化融通、社会价值的数字优化构成了数字时代非遗创造性转化和创新性发展的主要内涵。同时,技术先进性与非遗“灵韵性”之间的代沟问题、传播效能增强与非遗侵权风险增加的“双刃剑”问题、数字平台普及与传统非遗社区空间缩减的挑战,以及用户生成内容与非遗权威话语的分歧等悖论不断凸显。对此,需要通过跨技术边界的文化共振、智能化版权管理、社区数字化赋能、开放式创新创造平台的方式,探求数字技术与非遗的和谐共生,避免文化特质在数字表征中的异化和消解。It is inevitable that intangible cultural heritage(ICH)faces challenges from the digital age,and creative transformation and innovative development of ICH is the true meaning of its living inheritance.The digital presentation of cultural genes,reconstruction of spatial and temporal changes,integration of aesthetic experience,and the optimization of social value constitute the main connotations of creative transformation and innovative development of ICH in the digital era.At the same time,paradoxes emerging such as,the gap between technological advancement and the spirituality of ICH,the double-edged sword between enhanced communication effectiveness and increased risk of infringement of ICH,the challenge between the popularization of digital platforms and the shrinking of the traditional ICH community space,as well as the confrontation between user-generated content and authoritative discourse of ICH.On the basis of understanding the main connotations,facing these paradoxes requires exploring the harmonious coexistence between digital technology and ICH through cultural resonance across technological boundaries,intelligent copyright management,community digital empowerment,and open innovation and creation platforms,in order to avoid the alienation and dissolution of cultural characteristics in digital representation.

关 键 词：数字时代 非遗 创造性转化 创新性发展 活态传承 

分 类 号：G122[文化科学]