论新时代中国动画电影的题材类型、受众分层与产业布局  

On Theme Types,Audience Stratification and Industrial Layout of Chinese Animation Movies in New Era

作　　者：崔福凯 CUI Fu-kai(Inner Mongolia Ethnic Culture and Art Research Institute,Hohhot 010028,Inner Mongolia,China;School of Art,Cheongju University,Cheongju 28503,Korea)

机构地区：[1]内蒙古民族文化艺术研究院,内蒙古呼和浩特010028 [2]韩国清州大学艺术学院,韩国清州28503

出　　处：《湖北工业职业技术学院学报》2024年第4期46-52,共7页Journal of Hubei Industrial Polytechnic

基　　金：成都市哲学社会科学研究基地项目“‘两创’背景下新时代中国动画电影创作研究”(TZWC202316)。

摘　　要：进入新时代以来,中国动画电影已经从高速发展迈向了高质量发展的道路,开启了质量型、内涵式发展的新业态、新模式、新产业。在题材类型上,创作题材更趋多元化,“类型+”成为当前创作主流;在受众分层上,呈现“细化”与“聚合”的分层特征,既有针对不同年龄段的“亲子向”“年轻向”,又有覆盖全年龄段的“合家欢”;在产业布局上,IP生态化明显加强,互联网矩阵化逐渐显影。当前,盲目感性的观影消费与投资市场正“遇冷降温”回归理性现实,中国动画电影产业朝着良性发展方向稳步驱动。Since entering the new era,Chinese animated films have moved from rapid development to high-quality development,opening up new formats,new models,and new industries for quality and connotation oriented development.In terms of theme types,creative themes are becoming more diversified,and"type+"has become the current mainstream of creation;In terms of audience stratification,it presents a hierarchical feature of"refinement"and"aggregation",which includes both"parent-child orientation"and"young orientation"targeting different age groups,as well as"family orientation"covering all age groups;In terms of industrial layout,the IP ecology has been significantly strengthened,and the Internet matrix has gradually developed.Currently,the blindly emotional film viewing consumption and investment market is cooling down and returning to rational reality,and China's animation film industry is steadily driving towards a positive development direction.

关 键 词：新时代中国动画电影 想象力消费 “类型+” IP生态化 互联网矩阵化 

分 类 号：J901[艺术—电影电视艺术]