基于网络文本分析的冰雪旅游游客满意度研究——以长春为例  

Tourist Satisfaction in Ice and Snow Tourism Based on Online Text Analysis——A Case Study of Changchun

作　　者：刘杰[1] Liu Jie(Jilin Sport University,Changchun 130022,China)

机构地区：[1]吉林体育学院,吉林长春130022

出　　处：《体育科技文献通报》2024年第9期144-147,151,共5页Bulletin of Sport Science & Technology

摘　　要：冬奥会催热冰雪旅游,“三亿人上冰雪”从愿景变为现实,而游客满意度是影响冰雪旅游可持续发展的关键因素。本文基于网络文本数据分析方法,以长春市为例,运用“八爪鱼”采集器在携程网及大众点评旅游网站抓取游客评论,结合ROST CM6软件进行高频词分析、语义网络分析和游客情感分析。结果表明:游客评论积极情绪占比为73.45%,总体满意较高,但仍存在消极评论。据此,从配套设施、特色文化、服务质量方面提出建议,旨在为长春冰雪旅游的高质量发展提供借鉴和参考。The Winter Olympics have sparked interest in ice and snow tourism,transforming the vision of“300 million people participating in ice and snow sports”into reality.Tourist satisfaction is a key factor influencing the sustainable development of ice and snow tourism.This paper utilizes online text data analysis methods,taking Changchun as a case study.Using the Octopus data collector,we gathered tourist reviews from Ctrip.com and Dianping.com,and conducted high-frequency word analysis,semantic network analysis,and sentiment analysis using ROST CM6 software.The results indicate that 73.45%of tourist comments express positive emotions,reflecting a high overall satisfaction,although some negative comments remain.Based on these findings,we propose suggestions regarding supporting facilities,cultural characteristics,and service quality,aiming to provide insights and references for the high-quality development of ice and snow tourism in Changchun.

关 键 词：冰雪旅游 网络文本 满意度 

分 类 号：G812.7[文化科学—体育学]