基于UGC数据分析的游客旅拍感知体验——以西江千户苗寨为例  

Tourists'perceptual experience of travel photography based on the UGC data:A case study of Qianhu Miao Village in Xijiang

作　　者：龚雪梦 刘爱利[1] GONG Xuemeng;LIU Aili(College of Resource Environment and Tourism,Capital Normal University,Beijing 100048,China)

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048

出　　处：《北京农学院学报》2024年第4期93-99,共7页Journal of Beijing University of Agriculture

基　　金：北京社科基金重点资助项目(22GLA014)。

摘　　要：【目的】探明游客感知体验的具体内容及表现。【方法】基于微博和小红书平台的UGC数据,运用认知-情感模型,从认知、情感和整体体验三个维度分析游客在贵州西江千户苗寨旅拍的感知体验。【结果】结果表明:(1)认知体验包含四个维度:总体感知、旅拍吸引物、旅拍环境、设施和服务;(2)积极情感体验包含6类:苗服拍照、社会文化环境、独特景色、特色活动、自然环境、餐饮住宿环境;消极情感体验包括5个核心类属:旅拍感受、旅游环境、旅游服务、旅游设施、游玩体验;旅拍整体体验上是满意的。【结论】通过对游客旅拍感知体验的研究,可为旅拍行业长远发展提供可行性建议,提升旅拍服务质量和游客满意度。With the explosion of the travel photography industry,more and more tourists take costume photography during travel to obtain different perceptual experience.The purpose is to explore the specific content and performance of tourists'perceptual experience.Based on the UGC data of Weibo and XiaoHongshu platform,the cognitive-emotion model is used to explore the perceived experience of tourists in Qianhu Miao Village in Xijiang from three dimensions of cognition,emotion and overall experience.The results show that:(1)Cognitive experience consists of four dimensions:overall perception,tourist attraction,tourist environment,facilities and services;(2)Positive emotional experience can be divided into 6 categories including taking photos of Miao clothing,social and cultural environment,unique scenery,characteristic activities,natural environment,dining and accommodation environment,while negative emotional experience five core categories including travel experience,tourism environment,tourism service,tourism facilities,and play experience.The overall tourist experience is satisfactory.Based on the study of tourists'perception and experience of travel photography,feasible suggestions can provided for the long-term development of the tourism photography industry so as to improve the service quality of tourism photography and tourists'satisfaction.

关 键 词：UGC数据 旅拍 感知体验 西江千户苗寨 贵州 

分 类 号：F59[经济管理—旅游管理]