新时代羌族传统体育文化宣传的现实困境、价值与实施路径  

Realistic Dilemmas, Values, and Paths to Implementation for Publicizingthe Qiang’s Traditional Sports Culture in the New Era

作　　者：都慧慧 雷迁 赵晨 余将军 Du Huihui;Lei Qian;Zhao Chen;Yu Jiangjun

机构地区：[1]阿坝师范学院,四川汶川623002 [2]四川师范大学 [3]汶川第一小学,四川汶川623002

出　　处：《阿坝师范学院学报》2024年第3期29-33,共5页Journal of Aba Teachers University

基　　金：2021年阿坝师范学院校级重点项目课题(ASA21-10);2022年国家体育总局体育文化发展中心·西华师范大学体育文化研究基地课题(22TC003);四川少数民族传统体育创新发展研究中心资助课题。

摘　　要：当前,羌族传统体育文化在宣传方面存在宣传媒介单一、宣传缺乏时效、宣传效果不佳等现实困境。为进一步促进羌族传统体育文化在新时代背景下能够“完整”地传承和“走出去”,羌族传统体育文化的宣传应该向信息化方向发展,不断创新传播方式、拓展传播渠道、加强跨界合作、利用现代科技手段、注重教育普及、推动文化旅游融合以及鼓励社区参与和传承等,以进一步提高羌族传统体育文化的影响力和传播力。As far as the Qiang’s traditional sports culture dissemination is concerned,current dilemmas in publicity like single media,deficient effectiveness and poor results are prevailing.In the new era,for the Qiang’s traditional culture to be intactly inherited and introduced to the outside world,its publicity needs to be information-oriented.Uninterrupted updating transmission modes,expanding spreading channels,strengthening cross-field cooperation,tapping into modern sci-technologies,making the Qiang’s traditional culture known to the public,promoting integrated culture and tourism,and encouraging communities’engagement in its inheritance are measures to further extend its reach and appeal.

关 键 词：羌族 体育文化 宣传困境 传播策略 

分 类 号：G80-054[文化科学—运动人体科学]