在参与式博物馆中建立公众与党建服务品牌的积极关系——以中国茶叶博物馆为例  

Establishing a positive relationship between the public and party building service brand in participatory museums:A case study of the China NatioanlTea Museum

作　　者：周彬[1] 辛琛 ZHOU Bin;XIN Chen(China National Tea Museum,Hangzhou 310013)

机构地区：[1]中国茶叶博物馆,杭州310013

出　　处：《茶叶》2024年第3期186-190,共5页Journal of Tea

基　　金：文化服务与公众互动模式在茶主题博物馆的实践研究项目;浙江省现代服务业研究中心课题成果(SXFJZ202207)。

摘　　要：本研究以中国茶叶博物馆“清和”党建品牌为例,探讨了在参与式博物馆中建立党建服务品牌的实践与效果。研究发现,“清和”党建品牌以茶为媒介,通过与茶文化深度融合,成功引导公众参与博物馆活动,提升了公众对茶文化和党建理念的理解。该实践充分展示了党建服务品牌在参与式博物馆中的重要作用,为扩大博物馆的社会影响力和公众参与度提供了有效途径。This study takes the"Qinghe"Party Building Brand of the China National Tea Museum as an example to explore the practice and effects of establishing a party building service brand in participatory museums.The study finds that the Qinghe Party Building Brand successfully guides public participation in museum activities by deeply integrating with tea culture and using tea as a medium,thereby enhancing the public′s understanding of tea culture and party building concepts.This practice fully demonstrates the important role of party building service brands in participatory museums,providing an effective pathway for enhancing the museum′s social influence and public participation.

关 键 词：参与式博物馆 党建服务品牌 茶文化 互动 

分 类 号：G269.23[历史地理—考古学及博物馆学]