传统文化影响下当代纸质包装设计发展研究  

Research on the Development of Contemporary Paper Packaging Design Under the Influence of Traditional Culture

作　　者：龚国辉 曾健[2] GONG Guohui;ZENG Jian(Shanghai Institute of Commerce and Foreign Languages,Shanghai 201399,China;Shanghai Sipo Polytechnic,Shanghai 201399,China)

机构地区：[1]上海工商外国语职业学院,上海201399 [2]上海思博职业技术学院,上海201399

出　　处：《造纸科学与技术》2024年第5期143-146,154,共5页Paper Science And Technology

基　　金：2023年度上海市教育委员会、上海市民办教育发展基金会、上海市教育发展基金会“民师计划”资助项目(Z20008.23.02)。

摘　　要：纸质包装设计是造纸与包装设计领域共同关注的重点话题。基于此,从当代纸质包装设计现状入手,对当前我国纸质包装设计存在的问题进行总结,深入阐述了传统文化对当代纸质包装设计的影响,认为在中国传统文化的影响下,当代纸质包装设计既可以通过运用传统文化中的某些元素丰富自身的创意表达思路,又可以借助传统文化中的某些技艺展开包装设计等,并以案例的形式总结了当代纸质包装设计借鉴和应用中国传统文化中某些元素的具体方法。Paper packaging design is a key topic in the field of papermaking and packaging design.This paper starts with the current status of contemporary paper packaging design,summarizes the problems existing in the current paper packaging design in China,and deeply expounds the influence of traditional culture on contemporary paper packaging design.It believes that under the influence of traditional Chinese culture,contemporary paper packaging design can enrich its creative expression ideas by using some elements of traditional culture.It can also use some techniques in traditional culture to carry out packaging design,etc.,and summarize the specific methods of contemporary paper packaging design to learn from and apply certain elements in traditional Chinese culture in the form of cases.

关 键 词：中国传统文化 纸质包装 包装设计 融合发展 

分 类 号：TS761.7[轻工技术与工程—制浆造纸工程]