综合材料在公益海报设计中的应用研究  

Research on the Application of Mixed Media in Public Welfare Poster Design

作　　者：刘畅 张涛 

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《包装与设计》2024年第5期138-139,共2页Package & Design

摘　　要：海报是视觉传达设计中的一种载体,具有宣传的作用.随着科技的进步,海报设计的形式也变得多种多样.本文以公益海报切入,首先分析公益海报设计的现状与问题,然后探讨综合材料在公益海报中的应用方式,通过提炼创意材料语言,提升公益海报的表现力.本研究旨在为公益海报设计理念与实践的更新提供参考.Poster is a medium in visual communication design.which plays the role of publicity.With the progress of science and technology.the form of poster design has also become diverse.This paper takes public welfare posters as a research object.firstly analyzes the current situation and problems of public welfare poster design,and then explores the way of application of mixed media art in public welfare posters.and enhances the artistic expression of the posters by refining the creative language of different materials.This study aims to provide reference for the updating of the concept and practice of public welfare poster design.

关 键 词：材料语言 公益海报 综合材料 创意手法 

分 类 号：J53[艺术—艺术设计]