专创融合理念下的高职体育新媒体运营课程教学改革  

Teaching Reform for the Vocational "Sports New Media Operation"Course Under the Concept of "Specialty-Innovation Integration"

作　　者：王益义[1] Wang Yiyi

机构地区：[1]浙江体育职业技术学院体育系,浙江杭州310012

出　　处：《高等继续教育学报》2024年第5期47-52,共6页Journal of Continuing Higher Education

基　　金：2022年浙江省级课程思政教学研究项目“深度学习与课程思政的耦合及协同策略——基于混合式教学新常态视角”(浙教函[2022]51号-504);浙江省高等教育“十三五”第二批教学改革研究项目“职业技能大赛引领下的专业教学改革与实践研究——基于‘以赛促改、以赛促教、以赛促学’理念”(jg20191013)。

摘　　要：随着数字经济的发展,传统的体育新媒体运营人才培养模式亟待革新。结合当前高职人才培养过程中面临的挑战,以体育新媒体运营课程为对象,基于“专创融合”理念,提出重构模块化课程架构、更新教学内容、创新教学方法、强化实践教学、建立多元考核评价体系和打造“双师双能”复合型师资队伍等改革措施,旨在培养学生的创新思维和实践能力,适应数字经济时代需求,助力体育产业数字化转型和智能化升级。With the development of the digital economy,the traditional talent cultivation model for sports new media operation is in urgent need of reform.In combination with the challenges faced in current vocational talent cultivation,this paper takes the course of"Sports New Media Operation"as an example,and proposes a series of reform measures based on the concept of"Specialty-Innovation Integration",including constructing a modular curriculum framework,optimizing teaching content,innovating teaching methods,strengthening practical teaching,and establishing a dual-skilled teaching faculty.The aim is to cultivate students'innovative thinking and practical abilities,adapting to the demands of the digital economy era,and promoting the digital transformation and intelligent upgrading of the sports industry.

关 键 词：专创融合 体育新媒体运营 创新创业教育 教学改革 

分 类 号：G712[文化科学—职业技术教育学]