研究型大学的形象建构:汉英高校官网语篇对比研究  

The Image Construction of Research Universities:A Comparative Study of University Website Discourses in Chinese and English

作　　者：杨延宁[1] YANG Yanning

机构地区：[1]华东师范大学外语学院,上海200241

出　　处：《外语研究》2024年第5期1-9,80,F0003,共11页Foreign Languages Research

基　　金：国家社科基金项目“语法隐喻视野下的汉语构式演变研究”(编号:20BYY002)的阶段性成果。

摘　　要：形象话语研究面对两个基本问题。首先是如何建立综合性的分析框架,充分呈现语篇在形象建构中的多种表现。其次是如何从表意需求和语境限制的角度解读语篇的复杂表现。本研究尝试回答这两个问题,建立可操作的多要素框架,明确形象话语研究在语篇层面的分析路径,进而对语篇表现进行解读。为使研究更聚焦,本文以研究型大学官网为研究对象,对比汉英语篇面对相同预设形象时的不同表现,探索语篇层面的种种表现如何受到各种因素的制约。The study of image discourse always has two fundamental problems.The first is how to establish a comprehensive framework for the analysis of multiple discourse representations in the process of image construction.The second is how to explain image construction in terms of ideational demands and contextual constraints.This study attempts to answer these two questions by proposing an operational framework with multiple factors to clarify the analytic path of image construction research at the discourse level.To be more concentrated,this research takes the official websites of research universities as its object.It compares the different performances of Chinese and English discourses when facing the same preconceived image,and explores how the variations at the discourse level are constrained by various factors.

关 键 词：形象建构 研究型大学 汉英语篇对比 

分 类 号：H030[语言文字—语言学]