用户体验设计视域下的日用陶瓷创意策略研究  

Creative Strategies for Daily Ceramics from the Perspective of User Experience Design

作　　者：王智鸿[1] 李锋 WANG Zhihong;LI Feng(Jingdezhen University,Jingdezhen 333400,Jiangxi,China;Jingdezheng Ceramic University,Jingdezhen 333403,Jiangxi,China)

机构地区：[1]景德镇学院,江西景德镇333400 [2]景德镇陶瓷大学,江西景德镇333403

出　　处：《陶瓷学报》2024年第5期1060-1066,共7页Journal of Ceramics

基　　金：教育部人文社科规划课题(22YJA760036);江西省社会科学“十四五”(2024年)基金(24YS10)。

摘　　要：用户体验设计是体验经济发展的产物。体验经济时代的日用陶瓷,不仅仅是单独的日常生活用品,还能与使用场景、用户环境深度融合,共同营造出生活美学景观。日用陶瓷承载的情感日益增强,文化消费成为重要目标。产品品质是日用陶瓷产业高质量发展与品牌塑造之核,设计处于产业链前端。在用户体验设计理念下,设计师由体验内容与目标反推设计创意,通过营造视觉体验、行为交互体验、文化情感体验等,建构日用陶瓷创意策略,全面提升用户体验感,引领日用陶瓷设计的多元化趋势。User experience design is a product of the experience economy.In the era of experiential economy,daily ceramics are no longer individual daily necessities,but are deeply integrated with usage scenarios and user environments to jointly create an aesthetic landscape of life.The emotions carried by daily ceramics are increasingly strengthened,while cultural consumption has become an important goal.Product quality is the core of high-quality development and brand building in the daily ceramic industry,while design is at the forefront of the industry chain.Under the concept of user experience design,designers deduce design creativity from experience content and goals and construct creative strategies for daily ceramics,by creating visual experiences,behavioral interaction experiences,cultural and emotional experiences and comprehensively enhancing user experience.

关 键 词：体验经济 日用陶瓷 用户体验设计 创意策略 

分 类 号：TQ174.74[化学工程—陶瓷工业]