东风康明斯:适应市场变革,引领中马力发动机再升级  

DCEC:Adapting to Market Changes and Leading the Upgrade of Medium Horsepower Engines

作　　者：王作函 

机构地区：[1]不详

出　　处：《商用汽车》2024年第3期44-45,共2页Commercial Vehicle

摘　　要：当前,国内商用车行业正经历着定制化产品竞争的激烈阶段。与过去较为粗放的产品竞争模式相比,现今的定制化策略不仅显著加深了企业在细分市场中的渗透力和影响力,还显著展现了企业独特的差异化竞争优势,使其在激烈的市场竞争中脱颖而出。在2024年5月16日举办的康明斯客户日上,康明斯再次重磅出击,推出了全新一代满足燃油四阶段油耗标准的7.0 L和6.2 L 2款中型发动机。At the Cummins Customer Day held on May 16,2024,Cummins once again launched a new generation of medium-size engines,7.0L and 6.2L,which meet the fuel consumption standards of the four stages of fuel consumption.After the launch,Xu Daqian,Executive Vice General Manager of Dongfeng Cummins Engine Co.,Ltd.,and Shi Lei,Deputy General Manager and Chief Engineer of Dongfeng Cummins Engine Co.,Ltd.,further shared the development background,advantages,and development trends of these two engines in the medium truck market.

关 键 词：差异化竞争优势 商用车行业 渗透力 竞争模式 细分市场 市场竞争 东风康明斯 定制化产品 

分 类 号：F42[经济管理—产业经济]