承古启新:非物质文化遗产挖掘、保护与文化产业发展  

Tapping and Conserving Intangible Cultural Heritage and Developing the Cultural Industry

作　　者：潘越[1] 梁伟娟 宁博[2] 肖金利[2] PAN Yue;LIANG Weijuan;NING Bo;XIAO Jinli(Xiamen University,361005)

机构地区：[1]厦门大学经济学院,361005 [2]厦门大学管理学院,361005

出　　处：《财贸经济》2024年第10期82-97,共16页Finance & Trade Economics

基　　金：国家社会科学基金重点项目“促进各种类型企业平等发展公平竞争的体制机制和政策体系研究”(23AZD023)。

摘　　要：作为中华民族的精神命脉和智慧结晶,优秀传统文化是文化产业发展的基础支撑。本文立足新征程中弘扬优秀传统文化和推进文化产业高质量发展的现实场景,以城市的非物质文化遗产项目测度各地区对优秀传统文化资源的挖掘和保护力度,从文化产业创业视角关注我国的文化产业发展,并据此考察传统文化对文化产业发展的经济影响。结果显示,地方政府对非物质文化遗产的挖掘和保护显著激发了当地文化产业的创业活力。机制分析显示,对非物质文化遗产的挖掘和保护主要通过在供给端丰富文化产业发展所需素材、在需求端带动市场对文化产品的需求这两个机制发挥作用。扩展性研究发现,政府引导示范、普惠金融支持和数字技术运用有助于更好地激发非物质文化遗产对文化产业的推动作用。此外,本文还证实,对非物质文化遗产的挖掘和保护显著强化了文化产业对地区经济增长的推动作用,表明优秀传统文化可以成为经济高质量发展的有效推力。本文实证揭示了优秀传统文化资源的挖掘和保护对文化产业发展的重要价值,对新时代新征程思考文化产业高质量发展以及乡村振兴、共同富裕等重大问题具有政策参考价值。The Report of the 20^(th) National Congress of the Communist Party of China points out the need to develop cultural programs and the cultural sector on the new journey.As the spiritual bond and the embodiment of the wisdom of the Chinese nation,traditional culture provides the foundational support for the development of the cultural industry.This study,grounded in the context of promoting traditional culture and developing the cultural industry,uses the cities'intangible cultural heritage projects to measure the extent of each region's efforts in tapping and conserving cultural heritage.It examines the economic impact of traditional culture on the cultural industry from the perspective of cultural entrepreneurship.The results show that the utilization and conservation of intangible cultural heritage by local governments significantly stimulate entrepreneurial vitality within the local cultural industry.Even after a series of robustness tests such as alternative variable measurement methods and the utilization of instrumental variables,the conclusion remains valid.Mechanism analysis reveals two mechanisms for tapping and conserving traditional culture:By enriching the materials needed for the development of the cultural industry on the supply side and stimulating market demand for cultural products on the demand side.Furthermore,extensive research has shown that government guidance,digital inclusive finance,and the application of digital technology all can help us better utilize intangible cultural heritage to drive the development of the cultural industry.Finally,this study confirms that the utilization and conservation of intangible cultural heritage has significantly boosted local economic growth,indicating that excellent traditional culture can become an important driver of economic growth.This study has the following contributions and policy recommendations.First,it expands the economic research on the development of the cultural industry by highlighting the often-overlooked impact of cultural resources.It pr

关 键 词：非遗挖掘和保护 文化产业 文化产业创业活动 

分 类 号：G124[文化科学]