空间生产:茶文化旅游品牌生成研究——以云南省澜沧县景迈山茶区为例  

Spatial Production in Brand Generation of Tea Culture Tourism:A Case Study of Jingmai Mountain Tea Area in Lancang County of Yunnan Province

作　　者：杨芳勇[1] 张晓霞[1] Yang Fangyong;Zhang Xiaoxia

机构地区：[1]江西省社会科学院社会学研究所

出　　处：《农业考古》2024年第5期177-184,共8页Agricultural Archaeology

摘　　要：随着茶文化旅游备受瞩目,相关品牌的议题也日益受到重视。本文以云南省澜沧景迈山茶区为案例,采用列斐伏尔的“空间生产”理论和爱德华·苏贾的“空间辩证法”理论构建一套深入剖析的理论框架。研究发现,茶文化旅游品牌空间的生成遵循着基于物质性空间进行空间表征、善用资源与资本推动空间实践、借助多主体参与同构表征空间的三位一体原则。品牌空间生成逻辑是一个资源整合创新、共同塑造集体记忆和共同生产品牌价值的过程。政府与资本的价值取向与行动策略是主导品牌生成的关键影响因素,村民、游客是主导品牌价值耦合的关键影响因素。本研究带来的启示是品牌生产期间需要有一批有格局、善创新的关键行动者,共建共享是做好全域旅游的关键,价值耦合是品牌空间生产的终极目标。With the attention of tea culture tourism,the corresponding brand generation has also increasingly being paid attention to.This paper takes the construction of tea culture tourism brand in Jingmai Mountain Tea Area in Lancang County,Yunnan Province as a case study,and uses Lefebvre's spatial production theory and Edward W.Soja's spatial dialectics theory to build a theoretical analysis framework.It is found that the generation of tea culture tourism brand space follows the trinity principle of spatial representation based on material space,making good use of resources and capital to promote spatial practice,and relying on multi-subject participation in isomorphic representation of space.Brand space generation logic is a process of resource integration innovation,collective memory shaping,and brand value production.The value orientation and action strategy of government and capital are the key influencing factors for the generation of leading brand,while villagers and tourists are the key influencing factors for the coupling of leading brand value.The revelation is that there needs to be key actors with vision and innovation during brand generation,co-construction and sharing is the key to do a good job in all-for-one tourism,and value coupling is the ultimate goal of brand space production.

关 键 词：空间生产 茶文化旅游 景迈山茶区 品牌生成 

分 类 号：K203[历史地理—历史学]