旅游品牌差异性空间创造的媒介实践与理论逻辑--以黑龙江省哈尔滨市为例  

Media Practice and Theoretical Logic of Creating Differentiated Space Tourism Brands--An Example of Harbin of Heilongjiang Province

作　　者：吴晓东[1] 曾闯 Wu Xiaodong;Zeng Chuang(College of Journalism and Communication,Bohai University,Jinzhou Liaoning 121013)

机构地区：[1]渤海大学新闻与传播学院,辽宁锦州121013

出　　处：《沈阳师范大学学报（社会科学版）》2024年第5期83-88,共6页Journal of Shenyang Normal University(Social Science Edition)

基　　金：辽宁省社会科学基金一般项目(L23BXW012)。

摘　　要：2023年底,黑龙江省哈尔滨市旅游的爆火引发了各地对传统城市旅游品牌塑造模式的反思。哈尔滨旅游品牌形象定位突破了以传统旅游目的地或旅游项目为中心的城市旅游空间的局限。可以看出,差异性空间在城市旅游层面的实现是产生这一现象的深层原因。媒介作为最大的助推动因在差异性空间的建构过程中扮演了至关重要的角色。因此,探寻城市旅游差异性空间的创造本质特征与媒介实现路径,辩证分析在空间生产过程中可能出现的矛盾,这对规避抽象旅游空间的塑型问题,透析当下旅游群体的真实内需,从而实现旅游品牌形象塑造的媒介突围,具有一定现实意义。At the end of 2023,the booming tourism industry in Harbin triggered reflection on the traditional urban tourism brand building model in various regions.The positioning of Harbin's tourism brand image has broken through the constraints of urban tourism space centered around traditional tourism destinations or projects.With the help of Lefebvre's spatial production theory,it can be seen that the realization of differentiated space at the level of urban tourism is the underlying reason for this phenomenon.Media plays a crucial role in the construction of differentiated spaces as the greatest driving force.Therefore,from this theoretical perspective,exploring the essential characteristics and media implementation paths of creating differentiated urban tourism spaces,and dialectically analyzing the possible contradictions that may arise in the process of spatial production,this has certain theoretical and practical value for avoiding the problem of shaping abstract tourism spaces,analyzing the real domestic needs of current tourism groups,and achieving media breakthroughs in shaping tourism brand images.

关 键 词：哈尔滨旅游 差异性空间 空间生产理论 城市传播 

分 类 号：G127[文化科学]