徽州旅游服饰产品设计方法探析——以马头墙为例  

Exploring the Methods of Designing Huizhou Tourist Costume Products——Taking the Ma TauWall as an Example

作　　者：孙雨蓝 YULIN SUN Yulan;YU Lin(Anhui Polytechnic University,Wuhu Anhui 241000,China;Anyang University,Anyang-si 14028,Republic of Korea)

机构地区：[1]安徽工程大学纺织服装学院,安徽芜湖241000 [2]安养大学一般研究生院,韩国安养14028

出　　处：《武汉纺织大学学报》2024年第5期41-46,共6页Journal of Wuhan Textile University

基　　金：安徽工程大学校级青年基金项目(2016YQ12);安徽省重点研究与开发计划项目——基于大数据背景下的服装个性化定制模块优化研究(201904a05020067)。

摘　　要：为探寻中国传统建筑元素在旅游服饰产品中的创新设计方法,助推民族地域文化的传播。文章以徽派建筑中极具代表性的马头墙为研究对象,采用田野调查和文献梳理法,对马头墙建筑特点和徽州地区旅游产品市场现状进行整理和归纳。综合观察法、图文互证法以及设计学和美学理论对马头墙元素的纹样、造型、色彩进行分析。在此基础上,探析出马头墙元素在旅游服饰产品设计中的应用原则和创新设计方法。结果表明,马头墙中“马头”元素造型丰富多样,不仅富有动态的英气与挺拔之美,也包含着追求理想这一积极意义。色彩雅致朴素,表现出了质朴恬淡的处事观,极具美学价值,十分符合当下简洁的审美需求,在现代产品设计中具有优势。该设计实践在丰富徽州旅游服饰设计创作题材的同时,也将推动以马头墙为代表的徽派建筑美学更好地得到传播发扬。To explore innovative design methods for incorporating traditional Chinese architectural elements into tourism clothing products,this study aims to promote the dissemination of national and regional culture.Focusing on the highly representative Ma Tau Wall of Huistyle architecture,this paper employs field investigation and literature review to collate and summarize the architectural features of the Ma Tau Wall and the current state of the tourism product market in the Huizhou area.The patterns,shapes,and colors of the Ma Tau Wall elements are analyzed through comprehensive observation,graphic and textual corroboration,and design and aesthetics theories.Building on this,the paper explores the application principles and innovative design methods of Ma Tau Wall elements in tourism clothing product design.The results reveal that the"Ma Tau"element in the Ma Tau Wall is rich and varied in design,exuding dynamic,heroic,and upright beauty,while also embodying the positive significance of pursuing ideals.The colors are elegant and simple,conveying a serene and composed worldview,which holds significant aesthetic value.This aligns well with the current aesthetic preference for simplicity and offers advantages in modern product design.This design practice will not only enhance the dissemination of the Hui-style architectural aesthetics represented by the Ma TauWall but also enrich the thematic variety of Huizhou tourism clothing design.

关 键 词：马头墙 旅游服饰 建筑元素 设计实践 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]