党史人物的英雄模范化打造探析——以《人民日报》“永远的丰碑”专栏为例  

Exploring the Modeling of the Heroic Figures in the History of the Communist Party of China:A Case Study of the"Eternal Monument"Column in People's Daily

作　　者：向纪源 祝杰 XIANG Ji-yuan;ZHU Jie(School of Communication,Shenzhen University,Shenzhen 518060,Guangdong,China)

机构地区：[1]深圳大学传播学院,广东深圳518060

出　　处：《徐州工程学院学报（社会科学版）》2024年第4期58-64,共7页Journal of Xuzhou Institute of Technology：Social Sciences Edition

摘　　要：党史人物形象是中国共产党形象的重要组成部分,是百年大党革命、建设和改革的生动缩影。文章以《人民日报》“永远的丰碑”中的433位(组)党史人物报道为研究对象,以语料库辅助话语为研究方法进行党史人物形象的宣传策略分析,发现“永远的丰碑”聚焦于塑造党史人物的英雄模范化,主要通过细节化叙事打造英雄模范个体形象,符号化叙事丰富英雄模范群体形象,隐喻叙事升华英雄模范的精神品格。打造党史英雄人物模范形象有利于突出党史人物的先进性、提升党史人物的感染力、弘扬党史人物的精神价值,文章旨在借此个案为党史学习教育提供宣传经验,以期达到良好的教育宣传效果。The image of the heroic figures in the history of the Communist Party of China plays an important role in shaping the overall image of the Party,which reflects the Party's revolutionary,developmental,and reformative endeavors over the past century in a dynamic manner.This article takes the 433 figures(groups)in the Party's history reported in the"Eternal Monument"column of People's Daily as the research object,and analyses the publicity strategy of them with corpus-assisted discourse research method.The findings indicate that the"Eternal Monument"column is dedicated to the cultivation of the heroic figures,achieved primarily through detailed narrative techniques to craft their heroic personas,through symbolic narratives to enrich their collective image,and through metaphorical narratives to elevate their spiritual integrity.The heroic modeling is conducive to the advancement of their historical legacy,the enhancement of their contagiousness,and the promotion of their spiritual value.Therefore,this paper aims to offer insights into the publicity practice for the Party's historical education through case analysis,with the aspiration of yielding positive educational and publicity outcomes.

关 键 词：永远的丰碑 党史人物 英雄模范 党史宣传教育 

分 类 号：A81[哲学宗教—马克思主义哲学]