融媒体背景下网络音乐特征及传播趋势  

Characteristics and communication trends of online music in the context of integrated media

作　　者：张晓丹 宋君凯 盛海明 ZHANG Xiaodan;SONG Junkai;SHENG Haiming(Department of Music,Chaoyang Normal University,Chaoyang 122000,China)

机构地区：[1]朝阳师范学院音乐系,辽宁朝阳122000

出　　处：《辽宁工程技术大学学报（社会科学版）》2024年第5期389-392,共4页Journal of Liaoning Technical University(Social Science Edition)

基　　金：辽宁省教育厅基本科研项目(LJKFR20220328);辽宁省教育科学“十四五”规划立项课题(JG21EB018);朝阳市教育科学“十四五”规划立项课题(JG2023JZ35)。

摘　　要：网络音乐是传统音乐以互联网或短视频为载体,依托计算机网络技术进行传播的数字化音乐形式,融媒体的蓬勃发展促进了网络音乐的传播。针对融媒体背景下网络音乐的特征,采用归纳分析法,分析融媒体对网络音乐传播的促进作用。研究表明:融媒体背景下网络音乐传播呈现大众化、多元化、个性化的趋势。融媒体拓展了网络音乐的传播途径、提高了网络音乐的传播效率、增加了网络音乐的传播效益、优化了网络音乐的交互模式。研究结论为进一步提高网络音乐传播效果提供参考。Network music is a digital music form in which traditional music is spread through the internet or short-video platforms,relying on computer network technology.The vigorous development of financial media has promoted the spread of network music.Based on the characteristics of online music in the context of integrated media,this study uses inductive analysis to analyze the promoting effect of integrated media on the dissemination of online music.Research shows that under the background of integrated media,online music dissemination presents a trend of popularization,diversification,and personalization.Integrated media has expanded the dissemination channels of online music,improved the efficiency of online music dissemination,Increased the dissemination benefits of online music,and optimized the interaction mode of online music.The research conclusion provides reference for further improving the dissemination effect of online music.

关 键 词：融媒体 网络音乐 传播特点 传播趋势 

分 类 号：G206[文化科学—传播学]