新时代乡村体育发展路径与振兴战略研究——以贵州“村BA”现象为例  

Study on the Development Path and Revitalization Strategy of Rural Sports in the New Era—Taking he Phenomenon of"Village BA"in Guizhou as an Example

作　　者：卓倪[1] 黄海贵 ZHUO Ni;HUANG Haigui(Guangxi Technological College of Mechinery and Electricity,Nanning,Guangxi Zhuang Autonomous Region,530007 China)

机构地区：[1]广西机电职业技术学院,广西南宁530007

出　　处：《当代体育科技》2024年第28期107-109,共3页Contemporary Sports Technology

基　　金：2024年度广西高校中青年教师科研基础能力提升项目(项目名称:“村BA”现象下乡村体育发展的新模式和路径研究,项目编号:2024KY1099)。

摘　　要：该文以贵州“村BA”现象为例,探讨了乡村体育发展的路径与振兴战略。首先,“村BA”不仅是一项体育赛事,还是乡村文化的体现,反映了乡村群众对体育文化的热爱与参与。“村BA”通过丰富多彩的体育活动和民族文化展示,吸引了大量观众和参与者,形成了独特的乡村文化氛围。其次,贵州“村BA”的成功举办显著提升了乡村群众的体育参与度,促进了体育活动的多样化和规范化,增强了村民的凝聚力和归属感。地方特色的体育文化挖掘和多渠道的推广传播,进一步扩大了乡村体育的影响力,推动了乡村经济的发展。培育乡村体育品牌和促进赛事的可持续发展是实现乡村振兴的重要举措。通过对贵州“村BA”现象的分析,该文为新时代乡村体育发展提供了宝贵的经验和启示。This paper explores the path of rural sports development and revitalization strategy by taking the"Village BA"(VBA)phenomenon in Guizhou as an example.First of all,VBA is not only a sports event,but also the embodiment of village culture,reflecting the love and participation of rural people in sports culture.Through rich and colorful sports activities and ethnic culture display,it attracts a large number of spectators and participants,forming a unique rural cultural atmosphere.Secondly,the successful holding of Guizhou VBA has significantly enhanced the sports participation of the rural masses,promoted the diversification and standardization of sports activities,and strengthened the cohesion and sense of belonging of villagers.The excavation of sports culture with local characteristics and multi-channel promotion and dissemination have further expanded the influence of village sports and promoted the development of village economy.Cultivating rural sports brands and promoting the sustainable development of events are important measures to realize rural revitalization.By analyzing the VBA phenomenon in Guizhou,this paper provides valuable experience and inspiration for the development of rural sports in the new era.当代体育科技(Contemporary Sports Technology)

关 键 词：乡村体育 乡村振兴 贵州 “村BA” 

分 类 号：G80-05[文化科学—运动人体科学]