数智时代社交网络隐私悖论的四方演化博弈研究  

The Four-Sided Evolutionary Game of Social Network Privacy Paradox in the Digital Intelligence Era

作　　者：陈静怡 吕庆华[2] CHEN Jingyi;LYU Qinghua(Department of Business Administration,Fujian Business University,Fuzhou 350001,China;Department of Business Administration,Huaqiao University,Quanzhou 362021,Fujian,China)

机构地区：[1]福建商学院工商管理学院,福建福州350001 [2]华侨大学工商管理学院,福建泉州362021

出　　处：《昆明理工大学学报（自然科学版）》2024年第5期199-213,共15页Journal of Kunming University of Science and Technology(Natural Science)

基　　金：福建省自然科学基金项目(2023J011150);福建省社会科学规划重点项目(FJ2021A016).

摘　　要：数智时代,社交平台作为链接用户和企业的中介枢纽,近年来深受隐私问题困扰,用户“言行不一”的隐私悖论苗头不断滋生、发酵乃至诱发舆论危机,阻碍了整体社交网络的健康发展和数智创新活动的持续深化.通过构建数智背景下社交网络用户隐私悖论的演化博弈模型,借助对用户、社交平台、企业和政府四方决策的稳定性分析和数据仿真,重点关注社交平台策略选择的影响因素,以期构筑合理的隐私治理边界,助力用户毫无保留地信任和分享.研究表明:加大社交平台消极行为的政府罚金、构筑完善的声誉传导机制和优化数智社交网络安全保障等举措可以提升社交平台积极隐私保护行为的概率,继而引导整体博弈系统走向可实现的帕累托最优.研究从动态视角打开了社交网络隐私悖论的认知黑箱,进一步厘清数智时代用户社交隐私悖论的演化过程和影响因素,助力利益各方互利共赢.In the era of digital intelligence,social platforms,as intermediary hubs linking users and enterprises,have been plagued by privacy problems in recent years,and the privacy paradox of users“inconsistent words and deeds”continues to grow,ferment,and even induce public opinion crises,which impedes the healthy development of the overall social network and the continuous deepening of digital intelligence innovation activities.By constructing a game model for the evolution of privacy paradox in social networks under the background of digital intelligence,and by analyzing the stability of the decision-making of users,social platforms,enterprises and the government and simulating the data,the study focuses on the influencing factors of the strategic choices of social platforms to construct a reasonable boundary of privacy governance,and facilitating users to trust and share unreservedly.The study shows that increasing government fines for negative behaviors of social platforms,constructing a perfect reputation transmission mechanism,and optimizing the security of digital-intelligent social networks can increase the probability of positive privacy-protective behaviours on social platforms,and then lead the overall gaming system to an achievable Pareto optimum.The study opens the cognitive black box of the social network privacy paradox from a dynamic perspective,further clarifies the evolution process and influencing factors of users social privacy paradox in the era of digital intelligence,and helps all interested parties to benefit from each other.

关 键 词：社交网络 隐私悖论 四方演化博弈 演化稳定策略 

分 类 号：F49[经济管理—产业经济] F224.32[文化科学—传播学] G206