基于网络文本分析的主题公园旅游形象感知研究——以珠海长隆海洋王国为例  

Research on the tourism image perception of theme park based on web text analysis:taking Zhuhai Chimelong Ocean Kingdom as an example

作　　者：徐子琳[1] 郭龙仪 XU Zilin;GUO Longyi(Department of Tourism Management,Jinling Institute of Technology,Nanjing 210000,China)

机构地区：[1]金陵科技学院旅游管理系,江苏南京210000

出　　处：《江苏科技信息》2024年第19期125-131,共7页Jiangsu Science and Technology Information

基　　金：国家自然科学基金项目,项目名称:基于地理位置数据分析的游客流动复杂网络多尺度演化及其组织模式——以长三角地区为例,项目编号:42101233。

摘　　要：文章聚焦主题公园旅游形象感知,以珠海长隆海洋王国为例,旨在应对市场竞争加剧和产品同质化问题。采用网络文本分析方法,利用八爪鱼软件收集携程网上的游客评论,通过ROST Content Mining 6.0软件进行高频词、社会网络、语义网络及情感分析。研究发现:(1)长隆海洋王国主要面向亲子家庭,游客关注点集中于表演项目、游乐设施和海洋文化;(2)游客评价呈现明确的内在联系和逻辑关系;(3)游客总体满意度较高。基于结果提出了优化建议,包括加强营销、改善设施和引入新技术等,以期为主题公园行业的可持续发展提供参考。The article focuses on the perception of theme park tourism image,taking Zhuhai Chimelong Ocean Kingdom as an example,aiming to address the issues of intensified market competition and product homogenization.Using online text analysis methods,collect tourist comments on Ctrip using Octopus software,and conduct high-frequency word,social network,semantic network,and sentiment analysis using ROST Content Mining 6.0 software.Research has found that:(1)Chimelong Ocean Kingdom is mainly targeted at parent-child families,with tourists focusing on performance projects,amusement facilities,and marine culture;(2)Tourist evaluations present clear internal connections and logical relationships;(3)The overall satisfaction of tourists is relatively high.Based on the results,optimization suggestions were proposed,including strengthening marketing,improving facilities,and introducing new technologies,in order to provide reference for the sustainable development of the theme park industry.

关 键 词：长隆海洋王国 旅游形象感知 网络文本分析 

分 类 号：F592.7[经济管理—旅游管理]