《红色中华》“扩红”传播的渗透性范式探析  

An Analysis of Penetration Paradigm of“Expanding the Red Army”Dissemination in Red China

作　　者：陈信凌[1] 肖倩云 CHEN Xinling;XIAO Qianyun

机构地区：[1]南昌大学新闻与传播学院,南昌330031

出　　处：《上海交通大学学报（哲学社会科学版）》2024年第10期15-27,50,共14页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：国家社会科学基金重大招标项目“中央苏区红色文化传播的历史经验研究”(15ZDB141)。

摘　　要：“扩红”运动是《红色中华》贯穿始终的重大主题宣传的核心内容。该报通过巨量信息输出、炫目版面烘托、多元介质集聚等手段,构建了苏区“扩红”运动弥漫性的信息氛围;通过类似“不虚美不隐恶”的史家记人等笔法,塑造出了一批洗尽铅华、可信可近的“扩红”模范典型;通过策划与组织“扩红”竞赛、渲染与呈现竞争氛围、评析与总结竞赛结果,营造出了“扩红”运动竞争性的舆论情境。上述三种采编设计的叠加实施,促使“扩红”运动不仅在最广泛的境域拓展,而且还深度楔入广大百姓的常态生活,《红色中华》“扩红”运动的主题宣传由此形成了渗透性的传播效应,并转化出现实的宣传成果。The movement of“expanding the red army”was the core content of the major theme propaganda that ran through the Red China from beginning to end.The newspaper constructed a pervasive information atmosphere for“expanding the red army”campaign in the Soviet Area by means of a huge amount of information output,a dazzling layout,and a clustering of multiple media.By using techniques such as“not exaggerating beauty and not concealing evil”,the newspaper portrayed a batch of typical models of“expanding the red army”,who,having washed away the disguised secular appearance,are trustworthy and approachable.By planning and organizing the“expanding the red army”competitions,rendering and presenting a competitive atmosphere,and evaluating and summarizing the results of the competition,the newspaper created a competitive public opinion environment for the movement of“expanding the red army”.The superimposed implementation of the above three editorial designs not only contributed to the“expanding the red army”movement in the widest territory of the Soviet Area,but also deeply connected to the normal life of the general public.The theme publicity of“expanding the red army”movement in Red China thus formed a penetrating dissemination effect and transformed it into realistic publicity results.

关 键 词：《红色中华》 “扩红”运动 重大主题宣传 渗透性范式 

分 类 号：D231[政治法律—政治学] E297.2[政治法律—中共党史] G219.29[军事—军事理论]