RCEP背景下提升秦安蜜桃出口竞争力的策略  

Strategies to Enhance the Export Competitiveness of Qin'an Peaches underthe RCEP Framework

作　　者：姜琳 张菊霞[1] JIANG Lin;ZHANG Juxia(Gansu Agricultural University,Lanzhou,Gansu 730070,China)

机构地区：[1]甘肃农业大学,甘肃兰州730070

出　　处：《对外经贸实务》2024年第7期87-92,110,共7页Practice in Foreign Economic Relations and Trade

摘　　要：全球最大自由贸易协定RCEP的签署,必将推动中国与RCEP伙伴国在农产品贸易领域的紧密合作。我国秦安县的蜜桃出口贸易不断发展,得益于RCEP的生效实施,出口规模不断扩大。本文讨论了在RCEP背景下,蜜桃产品出口过程中面临激烈的国际竞争、市场主体多元化标准、物流运输、产品种类有限及人才匮乏等问题,并建设性提出完善农产品产业链、合理利用电商平台、精准开拓海外市场、引进人才、提升质量、建立品牌效应等措施,以促进秦安蜜桃出口,提升产品在国际市场的竞争力。As the world's largest free trade agreement,the signing of RCEP is set to enhance the close cooperation between China and its RCEP partner countries in the agricultural trade sector.The export trade of Qin'an peaches from China has been continuously developing,benefiting from the implementation of RCEP,with an expanding export scale.This paper discusses the challenges faced in the export process of peach products under the RCEP framework,including intense international competition,diversified market standards,logistics and transportation issues,limited product variety,and a shortage of talent.Constructively,it proposes to improve the agricultural product industry chain,effectively utilize e-commerce platforms,precisely explore overseas markets,introduce talents,enhance product quality,and establish brand effects to promote Qin'an peach exports and enhance their competitiveness in the international market.

关 键 词：RCEP 农产品出口 出口竞争力 秦安蜜桃 

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