企业盈利模式与市场变化的适应性研究  

Study on the Adaptability of Enterprise Profit Models and Market Changes

作　　者：赖一帆 LAI Yifan(School of Business,Zhengzhou University of Aeronautics,Zhengzhou 450015,China)

机构地区：[1]郑州航空工业管理学院商学院,河南郑州450015

出　　处：《商业观察》2024年第25期33-36,共4页BUSINESS OBSERVATION

摘　　要：在全球化和技术革新的推动下,市场环境正经历前所未有的变化。这些变化不仅影响消费者的行为和竞争格局,还对企业的盈利模式提出了新的要求,企业必须不断调整和优化其盈利模式才能适应快速变化的市场。基于此,文章就企业盈利模式与市场变化的适应性进行了探讨,旨在揭示盈利模式适应性对企业发展的具体影响,从而为企业管理者提供策略参考。Driven by the globalization and technological innovation,the market environment is undergoing unprecedented changes.These changes not only affect the consumer behavior and competition pattern,but also put forward new requirements for the profit model of enterprises,and enterprises must constantly adjust and optimize their profit models to adapt to these rapidly changing market conditions.Based on this,this paper discusses the adaptability of enterprise profit models and market changes,aiming to reveal the specific impact of profit model adaptability on the enterprise development,so as to provide strategic suggestions for enterprise managers.

关 键 词：盈利模式 市场变化 适应性机制 企业发展 

分 类 号：F719[经济管理—产业经济] F715.5