2022-2023年中国化妆品行业发展研究报告  

Research Report on the Development of China Cosmetics Industry from 2022 to 2023

作　　者：谢志洁 苏剑明 李彬 张畹意 黄浩婷 陈海燕 丘磊生 XIE Zhi-jie;SU Jian-ming;LI Bin;ZHANG Wan-yi;HUANG Hao-ting;CHEN Hai-yan;QIU Lei-sheng(Cosmetics Professional Committee of China Society for Drug Regulation;Zhongshan Xiangshan Cosmetic Industry Research Institute;School of Pharmacy,Guangdong Pharmaceutical University)

机构地区：[1]中国药品监督管理研究会化妆品监管研究专业委员会 [2]中山市香山化妆品产业研究院 [3]广东药科大学药学院

出　　处：《中国食品药品监管》2024年第9期194-201,共8页China Food & Drug Administration Magazine

摘　　要：中国特色美妆时代已经到来。本文从消费需求、市场供给、营销渠道、全球视野4个维度,对2022~2023年我国化妆品行业进行现状分析、问题剖析、趋势研究,并为我国化妆品行业高质量发展提出建议。The era of Chinese-characteristic beauty products has arrived.This article conducts a status analysis,problem diagnosis,and trend research on China's cosmetics industry from 2022 to 2023 across four dimensions:consumer demand,market supply,marketing channels,and global vision.It also puts forward suggestions for the high-quality development of China's cosmetics industry in the future.

关 键 词：化妆品 行业进展 挑战 未来趋势 对策 

分 类 号：R95[医药卫生—药学]