新型主流媒体建设的三重误区与创新路径  

Triple Misconceptions and Innovation Paths in the Construction of New Mainstream Media

作　　者：郭全中 GUO Quan-zhong

机构地区：[1]中央民族大学新闻与传播学院,北京100081

出　　处：《新闻大学》2024年第8期55-65,119,120,共13页Journalism Research

摘　　要：基于长期的业界实践与媒体调研,以媒体融合十周年为节点,本文对我国新型主流媒体建设实践活动展开剖析,指出其中存在的误区,并通过历史梳理与现实考察相结合,阐释问题产生的深层原因所在。在上述分析基础上,文章提出新型主流媒体建设的创新路径,包括坚持“内生创新”理念、充分利用制度优势获取新稀缺资源、打造“大融合”思路下的自主可控平台等。Based on long-term industry practice and media research,taking the 10th anniversary of media convergence as the node,this paper analyzes the construction practice of new mainstream media in China,and points out that there are three misconceptions in its practice:incompatibility of system,unreasonable drive,inaccurate goal and backward transformation model.Through historical review and practical investigation,it points out that the root cause of the problem lies in the neglect of its own institutional advantages and the value of scarce resources,and the lack of targeted self-positioning.The feasible path for the construction of new mainstream media is proposed,including adhering to the concept of"endogenous innovation",making full use of institutional advantages to obtain new scarce resources,and adopting the idea of"great integration"to build an independent and controllable platform.

关 键 词：新型主流媒体 传媒转型 内生创新 资源性发展 

分 类 号：G219.2[文化科学—新闻学]