重构记忆:基于数字技术的传统建筑装饰传播研究  

Reconstructing memory:study on the dissemination of traditional architectural decoration based on digital technology

作　　者：李丽珍[1] 廖保华[1] Li Lizhen;Liao Baohua(Xiangnan University,Chenzhou 423000,China)

机构地区：[1]湘南学院,湖南郴州423000

出　　处：《纺织报告》2024年第9期46-48,共3页

基　　金：教育部人文社会科学研究规划基金项目“南岭走廊传统建筑装饰艺术多元文化互嵌样态及活化研究”(23YJA760051)。

摘　　要：在全球化和城市化迅速发展的背景下,传统建筑装饰逐渐被边缘化,面临失传与遗忘的风险。文章通过数字叙事的传播实践,探讨如何利用数字媒介制造和激活集体记忆,以赋予传统文化新的生命力,通过内容分析与案例研究,研究数字技术如何重新诠释和传播传统建筑装饰,使其融入当代文化,增强公众的认知与情感连接。结果表明,数字化呈现不仅在保持文化符号的原真性方面发挥了重要作用,还通过观众的互动体验构建了多层次的文化意义,为传统建筑装饰的保护与再生提供了新的思路和路径。In the context of rapid globalization and urbanization,traditional architectural decoration is gradually marginalized,facing the risk of being lost and forgotten.This paper explores how to use digital media to create and activate collective memory through the communication practice of digital narrative,thereby revitalizing traditional culture.Through the content analysis and case study,the research examines how digital technology can reinterpret and disseminate traditional architectural decoration,integrating it into contemporary culture and enhancing public awareness and emotional connection.The results show that digital presentation not only plays a crucial role in preserving the authenticity of cultural symbols but also constructs multi-layered cultural meanings through audience interaction and experience,providing new ideas and pathways for the preservation and regeneration of traditional architectural decoration.

关 键 词：传统建筑装饰 数字化传播 数字记忆 文化传承 

分 类 号：J313.2[艺术—美术]