思政教育在大学生服装选择与消费行为中的引导作用  

Guiding role of ideological and political education in college students’clothing selection and consumption behavior

作　　者：葛玮 Ge Wei(Shanxi Institute of Technology,Yangquan 045000,China)

机构地区：[1]山西工程技术学院,山西阳泉045000

出　　处：《纺织报告》2024年第9期118-120,共3页

摘　　要：融媒体时代的到来对大学生群体的衣食住行等方面产生了较大的影响。当代大学生在服装选择与消费方面表现出喜欢网购、追求时尚和个性、注重品牌和质量等特点。同时,由于大学生心理发展尚未完全成熟,容易受到消费主义、享乐主义等影响,陷入价值观危机,出现审美价值观庸俗、历史价值观虚无等不良现象,而思政教育对大学生的成长起重要的引导作用。基于此,文章提出开展涉及服装选择与消费的课程思政,丰富校园中有关服装的文化活动,鼓励大学生多参加服装企业的社会实践,引导大学生开展自我教育,帮助大学生树立正确的消费观。The arrival of the era of integrated media has had a significant impact on the clothing,food,housing and transportation of college students.Contemporary college students exhibit characteristics such as liking online shopping,pursuing fashion and individuality,and emphasizing brand and quality in clothing selection and consumption.At the same time,due to the immature psychological development of college students,they are easily influenced by consumerism,hedonism and other factors,falling into a crisis of values and experiencing negative phenomena such as vulgar aesthetic values and nihilistic historical values.Ideological and political education plays an important guiding role in the growth of college students.Based on this,this paper proposes to carry out ideological and political education courses related to clothing selection and consumption,enrich cultural activities related to clothing on campus,encourage college students to participate in social practices of clothing enterprises,guide college students to carry out self-education,and help them establish a correct consumption concept.

关 键 词：思政教育 大学生 服装选择 消费观 

分 类 号：TB472[一般工业技术—工业设计]