醒狮文化IP引领——佛山服装制造业的高质量发展探索  

Xingshi culture IP leading:exploration of high-quality development of Foshan clothing manufacturing industry

作　　者：徐博蕴 Xu Boyun(Guangdong Polytechnic,Foshan 528041,China)

机构地区：[1]广东职业技术学院,广东佛山528041

出　　处：《纺织报告》2024年第9期145-148,共4页

基　　金：2024年度佛山市社科规划项目“文化赋能制造业高质量发展—以佛山服装制造业为例”(2024-GJ198);广东省教育科学规划领导小组办公室关于公布2022年度教育科学规划课题(高等教育专项)(2022GXJK467)。

摘　　要：醒狮是中国独特的民俗文化,具有丰富的文化内涵,现已成为鲜明的文化符号,将其打造成文化IP,可以推动其从传统走向现代,扩大全球影响力。佛山作为中国制造业重镇,其服装产业面临全球化与消费升级带来的挑战。随着国际竞争加剧以及消费者追求个性化,传统生产与营销方式亟待变革,同时,低成本制造模式须向高效、可持续发展方向转型。文章结合醒狮文化IP,探索文化与产业融合新路径。该研究成为佛山服装制造业突破瓶颈的关键,不仅能提升佛山品牌形象,增加产品附加值,更能推动中国文化走向世界,展现传统与创新的魅力,这对于佛山乃至中国文化产业发展具有重大的现实意义和深远的历史价值。Xingshi is a unique folk culture in China,with rich cultural connotations,and has become a distinct cultural symbol.Creating it into a cultural IP can promote its transition from tradition to modernity and expand its global influence.As a major manufacturing hub in China,Foshan’s clothing industry is facing challenges from globalization and consumption upgrading.With the i ntensification of i nternational c ompetition a nd c onsumers’p ursuit of p ersonalization,t raditional production and marketing methods urgently need to be transformed.At the same time,low-cost manufacturing models must shift towards efficient and sustainable development.This paper explores new paths for the integration of culture and industry by combining Xingshi culture.This research has become the key to breaking through the bottleneck of Foshan’s clothing manufacturing industry.It can not only enhance Foshan’s brand image and increase product added value,but also promote Chinese culture to the world,showcasing the charm of tradition and innovation.This has significant practical significance and far-reaching historical value for the development of Foshan and even China’s cultural industry.

关 键 词：佛山醒狮 服装制造业 高质量发展 文化赋能 

分 类 号：J523.5[艺术—艺术设计]