文化产业视域下古籍出版的发展——基于阅读物质性的理论探索  

The development of ancient book publishing from the perspective of cultural industry:a theoretical exploration based on the materiality of reading

作　　者：王建胜[1] 卢雅 WANG Jiansheng;LU Ya(Development and Planning Department,Zhejiang University of Technology,Hangzhou 310014,China;School of Design and Architecture,Zhejiang University of Technology,Hangzhou 310023,China)

机构地区：[1]浙江工业大学发展规划处,浙江杭州310014 [2]浙江工业大学设计与建筑学院,浙江杭州310023

出　　处：《浙江工业大学学报（社会科学版）》2024年第3期323-330,共8页Journal of Zhejiang University of Technology：Social Sciences

基　　金：浙江省哲学社会科学规划专项(22GXSZ036YB)。

摘　　要：古籍出版是滋养现代人精神世界的重要途径。古籍出版产业应以人为本,充分考虑读者在阅读过程中的精神文化需求。而媒介技术的飞速发展使读者生发出物质缺失的现实焦虑,物质性成为考察阅读实践活动的重要维度。探讨了古籍阅读的物质性,分析了古籍出版产业的发展现状及不同出版类型的物质性发展偏向,并从文本、身体和环境三个维度审视古籍出版产业中的三组重要关系。认为古籍出版应处理好古籍原典与变体的关系问题、古籍阅读中身体与文本的交互问题、古籍图书与阅读环境的契合问题等,以期为古籍资源的产业化发展提供一定的理论参考,提高其社会效益与市场效益。The publication of ancient books is an important way to nourish the spiritual world of modern people.The ancient book publishing industry should be people-oriented and fully consid⁃er the spiritual and cultural needs of readers in the reading process.The rapid development of me⁃dia technology has caused readers to experience real anxiety about material scarcity,and materiali⁃ty has become an important dimension for examining reading practice activities.The article ex⁃plores the materiality of ancient book reading,analyzes the current development status of the an⁃cient book publishing industry and the materiality development tendencies of different publishing types,and examines the three important relationships in the ancient book publishing industry from three dimensions:text,body,and environment.It is believed that the publication of ancient books should handle the relationship between the original classics and variants,the interaction between the body and the text in reading ancient books,and the compatibility between ancient books and the reading environment,in order to provide certain theoretical references for the industrial devel⁃opment of ancient book resources,and improve their social and market benefits.

关 键 词：古籍 出版产业 活化利用 阅读 物质性 传播学 

分 类 号：G230[文化科学]