电商短视频特效实现中多媒体处理技术的应用  

Application of Multimedia Processing Technology in the Implementation of E-commerce Short Video Special Effects

作　　者：刘毓 LIU Yu(Guangdong Technician College,Huizhou 516100,China)

机构地区：[1]广东省技师学院,广东惠州516100

出　　处：《数字通信世界》2024年第10期169-171,共3页Digital Communication World

摘　　要：随着网络技术和多媒体处理技术的飞速发展,电商短视频已成为商品展示和推广的重要手段。特效作为提升视频吸引力和观感的关键因素,其实现离不开多媒体处理技术的支持。该文探讨了电商短视频特效实现中多媒体处理技术的应用,以期能够为相关实践提供理论支持和实践指导。With the rapid development of network technology and multimedia processing technology,e-commerce short videos have become an important means of displaying and promoting products.As a key factor in enhancing the attractiveness and visual appeal of videos,special effects cannot be achieved without the support of multimedia processing technology.The article explores the application of multimedia processing technology in the implementation of e-commerce short video special effects,in order to provide theoretical support and practical guidance for related practices.

关 键 词：电商短视频 特效 多媒体处理技术 

分 类 号：G206[文化科学—传播学] TP3[自动化与计算机技术—计算机科学与技术]