社区公共性的辩证生成:特色小店主理人的审美劳动及其后果  

Dialectical Generation of Community Publicity:The Aesthetic Labor of Runners of Specialty Shops and Its Consequences

作　　者：王斌 WANG Bin

机构地区：[1]西南交通大学公共管理学院

出　　处：《当代青年研究》2024年第5期103-113,共11页Contemporary Youth Research

基　　金：国家社科基金青年项目“我国互联网新型消极情感的形成机制与治理研究”(19CSH038)。

摘　　要：青年创业者以特色小店主理人的身份向社区加速下沉,并通过审美劳动辩证地为社区公共性带来新的变量。从正向功能看,主理人的审美劳动能构建风格化场景、向导型人设、共生性愿景,以此扩增包容空间、深化居民互动、凝聚社区认同,有利于提升社区公共生活品质。从负面效应看,主理人一旦将审美劳动局限于颜值至上的场景、精品导购的角色、美学概念的营销,就可能压缩共享空间、固化消费茧房、抽空共治价值,进而滞碍社区公共性的生成。面对主理人这一能潜在助益审美治理和重构“附近”的新美学意见领袖,相关部门要加快转思路、促对接、强支撑,有针对性地完善服务和引导,为中国式基层治理现代化凝聚青年力量。Currently,young entrepreneurs,acting as runners for specialty shops,are accelerating their integration into communities,dialectically reshaping community publicity through aesthetic labor.On the positive side,the aesthetic labor of the runners can creat stylized scenes,guide-type personas,and a symbiotic vision,thereby expanding inclusive space,deepening the interaction of residents,and enhancing the cohesion of community identity,which improves the quality of community public life.On the negative side,once the runners confine their aesthetic labor to the scene of value supremacy,the role of shopping guide,and the marketing of aesthetic concepts,it may compress the sharing space,solidify the consumption cocoon,and devalue governance,thus hindering the generation of community publicity.In the face of the runner of specialty shops,who are new aesthetic opinion leaders,can potentially help aesthetic governance and reconstruction of the“neighborhood”,the relevant departments should speed up the change of ideas,promote docking,strengthen support,and improve the service and guidance in a targeted manner,so as to boost the cohesion of youth power for the modernization of Chinese style grass-roots governance.

关 键 词：新就业形态 社区公共性 审美劳动 特色小店 主理人 

分 类 号：C913.3[经济管理]