现制茶饮产业现状分析与发展展望  

Analysis of the Current Status and Future Prospects of the Ready-to-drink Tea Industry

作　　者：张海华 张士康[2,3] ZHANG Haihua;ZHANG Shikang(College of Food and Health,Zhejiang A&F University,Hangzhou 311300,China;Hangzhou Tea Research Institute,CHINA COOP,Hangzhou 310016,China;Zhejiang Tea Industry College,Shaoxing 312088,China)

机构地区：[1]浙江农林大学食品与健康学院,浙江杭州311300 [2]中华全国供销合作总社杭州茶叶研究所,浙江杭州310016 [3]浙江茶业学院,浙江绍兴312088

出　　处：《中国茶叶加工》2024年第3期11-16,共6页China Tea Processing

基　　金：浙江省农业重大技术协同推广计划(2022XTTGCY02-05)。

摘　　要：茶叶是我国传统优势农产品,受到社会老龄化及消费形势影响,我国茶叶消费增值方式迎来巨大挑战,推动现制茶饮成为近年来茶叶增值的新渠道。针对当前蓬勃发展的现制茶饮产业(包含新茶饮),文章从茶叶产业从业者角度,根据茶叶及相关行业技术进步和规模将产业发展分为三段历程,剖析出了产业存在规模大、资本关注度高、消费基数大、群体偏年轻化、标准体系不全等突出特点,提出了今后行业竞争进一步加剧、创新能力不断提升、海外市场快速拓展的产业发展展望。Tea is a traditional agricultural product with competitive advantages in China.Due to the aging society and changing consumption patterns,the value-added methods for tea consumption are facing huge challenges,driving ready-to-drink tea to become a new channel for value addition.In response to the current booming ready-to-drink tea drink industry,this article divides the industry’s development into three stages from the perspective of tea industry practitioners,based on the technological progress and industry scale.It analyzes the industry’s prominent characteristics of the industry,such as its large scale,high capital investment,broad consumption base,younger demographic,and incomplete standard system.It offers a forecast for the future development of the industry,predicting intensified competition,continuous improvement in innovation,and the rapid expansion of overseas markets.

关 键 词：茶叶 饮料 产业 趋势 

分 类 号：TS272[农业科学—茶叶生产加工]