媒介化社会网络流行语言再审视  

Reexamination of the Internet Buzzwords in the Mediatization-Society

作　　者：韩正非 刘洪权[2] HAN Zheng-fei;LIU Hong-quan(Institute of Communication Studies,Communication University of China,Beijing,100024;School of Journalism and Communication,Anhui University,Hefei Anhui,230601)

机构地区：[1]中国传媒大学传播研究院,北京100024 [2]安徽大学新闻传播学院,安徽合肥230601

出　　处：《山西大同大学学报（社会科学版）》2024年第5期91-95,共5页Journal of Shanxi Datong University(Social Science Edition)

摘　　要：互联网发展初期网络流行语言的认知焦点主要集中于网络空间中流行词汇的创造与应用。随着媒介化社会的演进,网络流行语言深刻地连接了网络空间与实体空间,展现出显著的语言体系空间流动性。从语言结构的角度来看,网络流行语言具有词汇复合重组、语法简单碎片、语义模糊多义和语用戏谑幽默的特征。作为媒介化社会文化现象的网络流行语,塑造着社会秩序和权力关系,呈现出话语权力的生产、网络的扩张传播和文化规范的塑造三重运行机制。In the early stage of the Internet development,the cognitive focus of internet buzzword mainly concentrated on the creation and application of popular vocabulary in cyberspace.With the evolution of the mediated society,network popular language has profoundly connected cyberspace with physical space,demonstrating significant spatial mobility of the language system.From the perspective of language structure,internet buzzwords has the characteristics of lexical recombination,simple grammatical frag-mentation,semantic ambiguity,and pragmatic banter and humor.As a cultural phenomenon in the Mediatization-Society,internet buzzwords shape social order and power relations,presenting three operating mechanisms:the production of discourse power,the ex-pansion and dissemination of network and the shaping of cultural norms.

关 键 词：媒介化社会 网络流行语 后现代 话语权力 文化规范 

分 类 号：G206[文化科学—传播学]