出版数据产品化:出版数据要素价值释放的关键  

Publishing Data Productization:Key to Unlocking Value of Publishing Data Elements

作　　者：辛谏 黄馨月 孙瑾 刘爱民 XIN Jian;HUANG Xinyue;SUN Jin;LIU Aimin(College of Publishing,University of Shanghai for Science and Technology,200093,Shanghai,China;Institute of Digital Civilization,University of Shanghai for Science and Technology,200093,Shanghai,China;Digital Publishing Department,Xinjiang People's Publishing House,830049,Urumqi,China;Chongqing Publishing Group,400061,Chongqing,China)

机构地区：[1]上海理工大学出版学院,上海200093 [2]上海理工大学数字文明研究院,上海200093 [3]新疆人民出版社数字出版部,乌鲁木齐830049 [4]重庆出版集团有限公司,重庆400061

出　　处：《数字出版研究》2024年第4期30-37,共8页DIGITAL PUBLISHING RESEARCH

基　　金：国家社会科学基金重大项目“全媒体传播体系下出版深度融合发展研究”(项目编号:23&ZD218)。

摘　　要：在简要分析数字出版和数据出版、数字出版产品与数据出版产品的区别与联系的基础上,本文提出“数据出版产品,是指出版单位对作品、版权素材、排版文件等原始数据采用特定算法,经过数据挖掘而形成的二次数据、衍生数据、可视化数据,具备统计、分析、预测、预警等功能”,界定了出版数据产品化的基本内涵,即“从出版原始数据到出版数据产品的过程”,明确了出版数据产品化是出版数据资源到出版数据资产的关键步骤,是调用数据资源、发展数据出版业态的枢纽环节。出版数据产品化的基本流程包括出版数据采集、存储、分类、分级、清洗、标引、计算与建模及新数据生成等。对出版数据产品化所面临的问题及应对路径进行思考和分析,有助于推动出版数据产品化的健康发展,为出版业注入新的活力和动力。On the basis of briefly analyzing the difference and connection between digital publishing and data publishing,digital publishing products and data publishing products,this study put forward that,data publishing products refered to the secondary data,derivative data and visualization data formed by publishers through data mining by adopting specific algorithms on original data of the works,copyrighted materials,typesetting files,etc.Basic connotation of publishing data productization was defined as"the process from publishing original data to publishing data products".It was clarified that publishing data productization is the key of transforming publishing data resources to data assets,and is the pivotal link in calling data resources and developing data publishing industry.The basic process of publishing data productization included publishing data collection,storage,categorization,classification,cleaning,citation,calculation,modeling and generation.Thinking and analyzing problems faced by publishing data productization and paths to deal with can help healthily develop publishing data productization and inject new vitality into the publishing industry.

关 键 词：数据出版产品 数字出版产品 出版数据要素 出版数据产品化 出版数据资产 出版数据资源 

分 类 号：G230.7[文化科学]