数据要素×出版:出版数据要素乘数效应分析——基于出版供给侧的视角  

An Analysis of Multiplier Effect of Publishing Data Elements-Based on the Perspective of Publishing Supply Side

作　　者：辛谏 李翠玲 XIN Jian;LI Cuiling(College of Publishing,University of Shanghai for Science and Technology,200093,Shanghai,China;Institute of Digital Civilization,University of Shanghai for Science and Technology,200093,Shanghai,China;Xinjiang Peo ple's Publishing House,830049,Urumqi,China)

机构地区：[1]上海理工大学出版学院,上海200093 [2]上海理工大学数字文明研究院,上海200093 [3]新疆人民出版社,乌鲁木齐830049

出　　处：《数字出版研究》2024年第4期49-57,共9页DIGITAL PUBLISHING RESEARCH

基　　金：国家社会科学基金重大项目“全媒体传播体系下出版深度融合发展研究”(项目编号:23&ZD218)。

摘　　要：出版供给侧的数据要素溢出效应由裂变效应、聚合效应、生成效应及渗透效应构成。内容资源裂变、数据模态裂变、数据产品裂变是出版数据要素裂变效应的基本内涵;异质多模态数据资源聚合、电子书向数字图书馆的聚合、条目数据集聚及出版数据语料库-出版大数据-出版大模型的聚合形成了出版数据要素的聚合效应;基于模板、规则、群体智能及大模型的人工智能生成内容,加速形成了出版数据要素的生成效应;出版数据要素与劳动要素、资本要素、技术要素、管理要素相互之间的渗透、协同、融合、替代共同诠释着出版数据要素的渗透效应。出版数据要素的裂变效应、聚合效应、生成效应是“数据×”发挥出版数据要素乘数效应,出版数据要素的渗透效应则是“要素×”发挥出版数据要素乘数效应,前者往往是数据自身发挥乘数效应并创造价值,后者则是数据与其他要素融合发挥乘数效应并创造价值,二者具有一体两面的关系。Spillover effect of data elements on the supply side of publishing consists of fission,aggregation,generation and penetration effect.Fission of content resources,data modality,and data product are the basic connotations of fission effect;aggregation of heterogeneous multimodal data resources,e-books to digital library,data clustering,and publishing data corpus-big data-large model form the aggregation effect;artificial itelligence generated contents based on templates,rules,group intelligence and large models accelerate the formation of the generation effect;the penetration,synergy,fusion,and substitution of publishing data elements with labor,capital,technology,and management elements jointly interpret the penetr ation effect.The fission,aggregation,and generation effects play publishing data elements multiplier effect from the perspective of"data ×",while the penetration effect play multiplier effect from the"elements ×"perspective.The former is always the data itself to play multiplier effect and create value,while the latter is always the integration of data and other elements to play multiplier effect and create value.

关 键 词：数据出版 出版数据要素 数据要素乘数效应 裂变效应 聚合效应 生成效应 渗透效应 

分 类 号：G230.7[文化科学]