China's E-commerce Operators Ready for Double 11 Shopping Festival  

作　　者：Ada Wang 

机构地区：[1]不详

出　　处：《China's Foreign Trade》2024年第5期39-40,共2页中国对外贸易（英文版）

摘　　要：With one month until November 11,all major e-commerce platforms have started their preparations for this great event.The"Double 11"shopping festival was first initiated by Alibaba in 2009and is the world's largest online sales gala.This shopping festival is thus named due to the date of November11 and has extended from the original24 hours to several weeks in recent years.The pre-sales stage start from late October.Some new e-commerce companies like TikTok and Pinduoduo have also been involved in the event.

关 键 词：COMPANIES SHOPPING COMMERCE 

分 类 号：F724.6[经济管理—产业经济]