短视频影响大学生主流意识形态认同的因素、挑战与对策  

Factors,Challenges and Countermeasures of Short Video Influencing College Students’Mainstream Ideological Identity

作　　者：李俏俏 张艳君 LI Qiao-qiao;ZHANG Yan-jun(Department of Culture and Art,Yongcheng Vocational College,Shangqiu Henan 476600,China;Department of Propaganda of Party Committee,Harbin Normal University,Harbin Heilongjiang 150025,China)

机构地区：[1]永城职业学院文化艺术系,河南商丘476600 [2]哈尔滨师范大学党委宣传部,黑龙江哈尔滨150025

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2024年第10期157-160,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：江苏高校哲学社会科学研究重大项目:网络思政视域下大学生主流意识形态认同机制构建研究(2023SJZDSZ018);江苏省社会科学基金青年项目:习近平总书记关于增强网络意识形态斗争的战略主动性重要论述研究(23MLC001)。

摘　　要：短视频的感性传播特征,日常生活内容、个性传播机制影响大学生对主流意识形态认同的认知水平,情感互动践行度。在认知维度,短视频中的错误思潮和不良信息消解了主流意识形态理性认同;在情感维度,情感共鸣和基于人际关系的传播方式弱化了主流意识形态的情感认同;在行为维度,短视频引发的大学生盲目跟风和沉迷等行为降低了主流意识形态的自觉践行。因此,要引导大学生在认知层面提升意识形态鉴别能力、在情感维度提升主流意识形态接纳度和在行为维度提升践行主流意识形态的意愿和能力。The perceptual communication characteristics of short videos daily life content and individnalized communication mechanisms affect the cognitive level of college students’mainstream ideological identity;emotional interaction.In the cognitive dimension,the erroneous ideas and bad information in short videos have dissolved the rational identity of mainstream ideology;in the emotional dimension,the strong emotional resonance and interpersonal relationship-based communication weakened the emotional identity of mainstream ideology;in the behavioral dimension,the blind followers and obsessive behaviors triggered by short videos have reduced the conscious practice of mainstream ideology.Therefore,it is necessary to guide college students to improve their ability to identify ideology in the cognitive dimension,to improve their acceptance of mainstream ideology in the emotional dimension,and to improve their willingness and ability to practice mainstream ideology in the behavioral dimension.

关 键 词：短视频 大学生 主流意识形态 认同 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度] G647[文化科学—传播学]