新零售业态下生鲜门店选址虚拟仿真实验设计与应用  

Design and application of virtual simulation experiment on fresh food stores location under new retail format

作　　者：刘洪民 王诗琪 吕海萍 江思定 LIU Hongmin;WANG Shiqi;LU Haiping;JIANG Siding(School of Economics and Management,Zhejiang University of Science and Technology,Hangzhou 310023,China)

机构地区：[1]浙江科技大学经济与管理学院,浙江杭州310023

出　　处：《实验室科学》2024年第5期126-131,共6页Laboratory Science

基　　金：国家虚拟仿真实验教学一流课程(项目编号:教高函〔2023〕7号);浙江科技大学教学研究与改革重大项目(项目编号:2024-jg02);浙江省“十三五”高校虚拟仿真实验教学项目(项目编号:浙教办函2019-365号);浙江省线上线下混合式一流课程工程经济学项目(项目编号:浙教办函2022-352号)。

摘　　要：当今,线上线下融合发展的新零售模式已成为生鲜门店未来发展的主流趋势。为了培养经管类学生运用互联网+技术收集和分析市场信息并进行选址和经营决策的综合能力,该实验利用先进的新零售生鲜门店选址仿真软件,通过对区域需求预测分析和备选网点成本计算等一系列任务,使学生在了解相关实际问题后,针对需要解决的相关问题,进行方案设计、规划、实施和决策等,最后由系统进行仿真反馈。同时,教师针对方案进行总结和引导,让学生理解运用相关方法解决实际问题,从而推动高校建设卓越经济管理人才教育培养基地,加快探索复合型、应用性、创新型的经济管理人才培养的步伐。Nowadays,the new retail model of online and offline integrated development has become the mainstream trend of the future development of fresh food stores.In order to develop the comprehensive ability among economics and management students to utilize the Internet+technique to collect and analyze market information aiming at decision of location and administration,the experiment employs advanced simulation site selection software of new retail fresh food stores.Through the forecasting analysis of regional demand,the calculation of alternative outlets cost and a series of tasks,the experiment enables students with understanding relevant practical problems to design,plan,implement and make decisions on related problems that need to be solved,and finally the system performs simulation feedback.At the same time,teachers summarize and guide the program,so that students can understand how to use relevant methods to solve practical problems.All in all,the experiment will promote the construction of excellent economic management personnel education and training base in colleges and universities,and accelerate the pace of exploring compound,applied and innovative economic management personnel training.

关 键 词：新零售 生鲜门店 区位选址 虚拟仿真 

分 类 号：C934[经济管理—管理学]