全媒体时代档案文化传播机制探析  

作　　者：李倩倩[1] 周林兴 

机构地区：[1]上海大学文化遗产与信息管理学院

出　　处：《北京档案》2024年第10期16-21,共6页Beijing Archives

摘　　要：全媒体时代的到来为档案文化传播带来了新的机遇与挑战。遵循“动力—演化—反馈”的逻辑思路对档案文化传播机制进行剖析,从档案自身属性、社会公众需求和数字媒体技术三方面分析档案文化传播的动力来源,并基于文化生产模式的演化历程探讨档案文化传播的演化机制,即从“以内容为中心的大众传播”到“以用户为中心的分众传播”再到“以数据为中心的多级传播”,强调反馈机制在档案文化传播中的关键作用,通过档案部门主导的第一反馈、用户体验参与的第二反馈和技术平台支持的即时反馈,有助于实现传播效果的优化和提升,旨在为相关理论研究和实践探索提供有益参考。The advent of the omnime-dia era has brought new opportunities and challenges to the dissemination of ar-chival culture.Following the logic of"power-evolution-feedback",this paper analyzes the mechanism of archival cul-ture comunication,analyzes the power source of archival culture transmission from three aspects:the attributes of ar-chives themselves,the needs of the pub-lic and digital media technology,and dis-cusses the evolutionary mechanism of ar-chival culture transmission based on the evolution of cultural production mode.From"content-centered mass communi-cation"to"user-centered mass commu-nication"to"data-centered multi-level communication",it emphasizes the key role of feedback mechanism in archival culture communication.The first feed-back led by archival department,the sec-ond feedback with user experience par-ticipation and the instant feedback sup-ported by technology platform help to op-timize and improve the communication effect.The purpose is to provide useful reference for relevant theoretical re-search and practical exploration.

关 键 词：全媒体时代 档案文化 传播机制 

分 类 号：G270[文化科学—档案学]