考虑物流整合的供应商线下扩张与分销策略  

Supplier’s offline encroachment and distribution strategy considering logistics integration

作　　者：魏杰 徐泽灵 王月 Wei Jie;Xu Zeing;Wang Yue(School of Economics and Management,Hebei University of Technology,Tianjin 300401,China)

机构地区：[1]河北工业大学经济管理学院,天津300401

出　　处：《系统工程学报》2024年第5期735-752,共18页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(71971076,72171169)

摘　　要：基于一个供应商、一个平台商和一个物流服务商组成的供应链,分别在平台商整合与不整合物流服务商情形下,通过考虑供应商的线下扩张策略和线上分销合同选择,构建了4种博弈模型.通过分析各模型的均衡解,给出了供应商在平台商的不同物流整合策略下的最优线下扩张和线上分销策略.研究发现,供应商的最优线下扩张和线上分销策略总是依赖于不同渠道间的产品价格竞争,而且供应商通过整合和不整合物流服务商的平台商销售产品时,不同渠道间的产品价格竞争对供应商的最优策略影响不同.已经线下扩张的供应商的最优策略是选择收益分享合同且与整合物流服务商的平台商合作.此外,供应商的线下扩张总损害平台商的利润.供应商线下扩张时的供应链绩效随着不同渠道间产品价格竞争强度的增加而增加,且在供应商选择收益分享合同与整合物流服务商的平台商合作时供应链绩效最大.研究结果可为供应商的线下扩张与线上分销策略提供理论建议.This paper focuses on a supply chain consisting of a supplier,an e-tailer and a logistics service provider.By considering the supplier’s offline encroachment and online distribution contract,four game mod-els are established in two scenarios:when the e-tailer integrates logistics service provider and when it does not.By analyzing the equilibrium solutions of these models,the supplier’s optimal strategies of offline encroach-ment and online distribution facing the e-tailer’s different logistics integration strategies are derived.The results show that the supplier’s optimal strategies of offline encroachment and online distribution always depend on the price competition between two channels.Additionally,the effects of the price competition between two channels on supplier’s optimal strategies for selling products through e-tailers with different logistics integra-tion strategies are different.In addition,the supplier’s offline encroachment always hurts the e-tailer.When the supplier encroaches on offline market,the supply chain’s performance always increases with the price com-petition between two channels and is the maximized when the supplier chooses a revenue sharing contract to cooperate with the integrated e-tailer.The results provide theoretical suggestions for supplier’s strategies of offline encroachment and online distribution.

关 键 词：供应链 物流整合 线下扩张 分销合同 

分 类 号：F224[经济管理—国民经济]