基于设计符号学的桂林山水文化创意产品设计  

Creative Product Design of Guilin Landscape Culture Based on Design Semiotics

作　　者：杨梓航 曹子君 穆荣兵 YANG Zihang;CAO Zijun;MU Rongbing(School of Design of Guangxi Normal University,Guilin 541006,China)

机构地区：[1]广西师范大学设计学院,桂林541006

出　　处：《工业设计》2024年第10期123-126,共4页Industrial Design

摘　　要：文章从设计符号学视角出发,探索将桂林地区的旅游体验与当地文化资源进行融合创新的方法,提升文化创意产品的文化价值与审美价值。从语义、语构、语境、语用等多个维度对桂林旅游文化进行了深入解读,并基于此进行设计实践。在造型设计方面,通过符号学方法提炼桂林自然景观和传统工艺的符号特征,进行再设计。在功能创新方面,引入智能家居理念,探索人与文化创意产品的新型交互方式。通过设计符号学解析桂林自然与人文符号,并应用于台灯、香薰的设计实践中。以期为促进桂林地区特色旅游文化的发展提供参考,提升桂林山水文化的内涵价值。Starting from the perspective of design semiotics,this article explores innovative methods for integrating tourism experiences in Guilin with local cultural resources,in order to enhance the cultural and aesthetic value of cultural and creative products.An in-depth interpretation of Guilin's tourism culture has been conducted from multiple dimensions such as semantics,language structure,context,and pragmatics,and design practices have been carried out based on this.In terms of styling design,the symbolic features of Guilin's natural landscape and traditional crafts are extracted through semiotic methods for redesign.In terms of functional innovation,we will introduce the concept of smart homes and explore new ways of interaction between people and cultural creative products.Analyze the natural and cultural symbols of Guilin through semiotics design,and apply them to the design practice of desk lamps and aromatherapy.In order to provide reference for promoting the development of characteristic tourism culture in Guilin and enhancing the connotation value of Guilin's landscape culture.

关 键 词：工业设计 设计符号学 桂林山水 文化创意产品 产品设计 

分 类 号：TB472[一般工业技术—工业设计]