Tourism Mode of Tea Culture Museum in Guizhou:A Case Study of Meitan Modern Tea Culture Museum Settlement  

作　　者：Yiran HU Min WANG Kaixun ZHOU Qijin WANG Xue MO Xiaoxia LIU 

机构地区：[1]Guizhou Tea Institute,Guiyang 550006,China [2]Guizhou Tea Culture Ecological Museum,Meitan 564100,China

出　　处：《Asian Agricultural Research》2024年第10期16-20,共5页亚洲农业研究（英文）

基　　金：Supported by Guiding Project of Social Science Planning of Guizhou Academy of Agricultural Sciences in 2023"An Empirical Study on the Tea Culture Museum Tourism Model in Guizhou Province Based in the Context of Rural Revitalization"([2023]No.11);Youth Science and Technology Fund of Guizhou Academy of Agricultural Sciences"A Comparative Study on the Benefits of Guizhou Tea Science and Technology Promotion Model from the Perspective of Rural Revitalization"([2022]No.5).

摘　　要：Since the 14 th Five-Year Plan,tea culture has become very popular.However,due to the lack of brand awareness and overall planning,and the mechanical application of the model outside the province and other tourism products,Guizhou Tea Culture Tourism presents a"strong tea,light culture,weak tourism".In view of this,in order to realize the positioning goal of"building a national demonstration zone for the integration of tea culture and tourism"in the 14 th Five-Year Plan of Guizhou tea industry,and explore the development mode of integration of tea culture and tourism with Guizhou characteristics,this study takes museum tourism as the breakthrough point,Meitan Tea Museum settlement as the research object,and collects Meitan Tea Museum tourism resources.This paper uses SWOT analysis to evaluate the Meitan Tea Culture Museum Tourism model,and provides some recommendations for the development of tea culture museum tourism in Guizhou Province.

关 键 词：Tea culture museum tourism Meitan in Guizhou Province Tea culture museum settlement 

分 类 号：F59[经济管理—旅游管理] G26[经济管理—产业经济]