基于SWOT模型分析下的民勤蜜瓜产业高质量发展研究  

Research on High-quality Development of the Minqin Melon Industry Based on SWOT Model Analysis

作　　者：李珂璟[1] 李红霞[1] 汤瑛芳[1] 赵有彪[1] LI Kejing;LI Hongxia;TANG Yingfang;ZHAO Youbiao(Institute of Agricultural Economics and Information,Gansu Academy of Agricultural Sciences,Lanzhou Gansu 730070,China)

机构地区：[1]甘肃省农业科学院农业经济与信息研究所,甘肃兰州730070

出　　处：《寒旱农业科学》2024年第10期937-943,共7页Journal of Cold-Arid Agricultural Sciences

基　　金：甘肃省农业科学院重点研发计划(2023GAAS21)。

摘　　要：蜜瓜产业已成为民勤县县域经济发展的农业支柱产业,为了提出民勤蜜瓜产业切实可行的高质量发展路径,运用SWOT模型分析了民勤蜜瓜产业发展的优势、劣势、机遇、挑战,认为民勤蜜瓜产业具有雄厚的内部优势和良好的外部机遇,促进民勤蜜瓜产业高质量发展应以增长性战略(SO战略)为主,并针对性地提出了延伸蜜瓜产业链条、培育新型经营主体、强化人才技术保障、提升蜜瓜品牌引领、拓展蜜瓜销售渠道等民勤蜜瓜产业高质量发展等路径。The melon industry has become a key agricultural pillar of Minqin County's economic development.In order to propose feasible paths for high-quality development of the Minqin melon industry,the SWOT model was used to analyze its strengths,weaknesses,opportunities,and challenges.It is concluded that the Minqin melon industry has strong internal advantages and good external opportunities.To promote the high-quality development of the Minqin melon industry,a growth strategy(SO strategy)should be prioritized.Specific paths are proposed,such as extending the melon industry chain,cultivating new business entities,strengthening talent and technical support,enhancing brand leadership,and expanding sales channels for high-quality development of the Minqin melon industry.

关 键 词：乡村振兴 蜜瓜产业 SWOT分析 高质量发展 民勤县 

分 类 号：S652[农业科学—果树学]